Head of Paid Media

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. About the Role We are seeking a Senior Director to build and scale Paid Media at ZoomInfo. This leader will take our strong B2B foundation and elevate it with a consumer-grade growth mindset inclusive of rapid experimentation, creative rigor, audience-first activation, and operational excellence. This is a builder role. You will establish the operating system for how paid channels run, drive significantly higher testing velocity, and transform how we execute performance marketing in a modern, iterative, high-output way. If you love fast cycles, love learning from data, and know how to push channel teams to think like B2C growth operators, this role is for you. What You’ll Own 1. Paid Media Strategy Execution Own all paid channels: Search Paid Social Display / Programmatic Review sites Retargeting Emerging platforms Apply a B2C growth lens: High-volume creative testing Micro-segmented audiences Fast, iterative experimentation Continuous message and offer variation Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing Build channel playbooks and standards that raise execution quality across the organization 2. Experimentation Testing Velocity Build a central experimentation engine for Paid Media Define clear processes for: Hypothesis creation Test design QA launch Rapid measurement Scale-or-kill decisions Increase testing velocity across creative, landing pages, audiences, offers, and channels Reduce friction by introducing templates, modular workflows, and streamlined approvals Champion the use of GenAI (e.g., Claude, ChatGPT, and other emerging tools) to transform paid media execution—enabling personalization at scale, rapid creative iteration, and AI-augmented decision-making. Pioneer new AI-driven strategies across targeting, messaging, platform management, and optimization to increase velocity, efficiency, and channel performance. 3. Paid Media Frameworks Create and maintain the operating model for paid media execution: Campaign templates QA checklists Naming/taxonomy standards Routing setup guidelines Bring consistency and quality across segments, regions, and teams Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality What You Bring 8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition Proven ability to build high-velocity testing systems and drive rapid experimentation Deep channel mastery with a creative sensibility and performance mindset Experience building frameworks, processes, and centralized standards Experience across both B2B and B2C environments strongly preferred Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners Why This Role Matters We’re transforming how we execute paid media. This role sets the bar for channel excellence, creative velocity, and a modern growth operating model. You will directly shape how we scale, how fast we learn, and how effectively we convert spend into measurable business impact. #LI-AP3 #LI-Remote Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here . Below is the US base salary for this position. Ad ... (truncated, view full listing at source)