Principal Product Marketing Manager, Release Marketing

As a Principal Product Marketing Manager, Release Marketing , the focus is on bringing Adobe Firefly's most important product and feature launches to market — fast and with precision. This means translating technical capabilities, complex pricing, and nuanced offers into narratives that customers actually understand and act on. It means building the messaging, the brief, the plan, and the story — then rallying the team to execute. What You'll Do Developing launch strategies for highly technical and high-visibility product releases, grounded in business objectives, market dynamics, and user context Turning complex pricing structures and product capabilities into sharp, digestible customer narratives, offers, and promotions Building and owning messaging frameworks — then testing, iterating, and optimizing them based on real data and customer feedback Creating integrated marketing plans and campaign briefs that align product, demand gen, brand, and sales into one cohesive motion Conducting and applying customer research and insights to sharpen positioning and go-to-market decisions Driving cross-functional alignment across product management, marketing, and partnerships — especially under tight launch timelines Defining launch success metrics and using post-launch data to continuously improve Requirements 10 years in product marketing, with a strong track record in outbound marketing and launch execution Proven ability to bring technically complex products to market with clarity and business impact Expertise in messaging and positioning — building frameworks from scratch, testing hypotheses, and iterating fast Experience developing integrated marketing plans and campaign briefs across multiple channels and teams A sharp customer instincts — comfortable designing, conducting, and synthesizing research to inform strategy A natural ability to simplify complexity without losing substance Strong cross-functional influencer who drives alignment without relying on authority Analytical and action-oriented, with a willingness to experiment and learn B.A./B.S. required; MBA or Master's preferred About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000 employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodationsadobe.com or call 1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to ref ... (truncated, view full listing at source)