Field Marketing Manager

Who Are We? Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman. The Opportunity Postman is looking for a Field Marketing Manager to drive pipeline growth and market development across Germany. This role sits within Revenue Marketing and is focused on executing localized, high-impact programs that resonate with a technical and detail-oriented audience. You’ll adapt regional strategy into in-market execution that builds trust, credibility, and pipeline. You’ll work closely with sales to align marketing to account priorities and pipeline goals, ensuring programs are tailored to the unique dynamics of the German market. We’re looking for someone who understands how to localize effectively and execute programs that drive meaningful engagement and pipeline. What You’ll Do Germany Pipeline Contribution Localization Execute regional marketing plans tailored to the German market Drive pipeline creation and early- to mid-funnel engagement Ensure strong localization of messaging and programs Integrated Campaign Execution (Field + Digital + ABM) Execute integrated programs across: In-person and virtual events Account-based marketing programs Digital campaign support Ensure campaigns are adapted for local relevance and effectiveness Sales Partnership Account Engagement Partner with Germany sales teams to: Identify target accounts Execute account engagement strategies Support pipeline progression Align marketing efforts with sales priorities and territory plans Events Field Programs Execute field programs including: Local events and roadshows Industry conferences and sponsorships Partner-led activations Focus on building trust and credibility through high-quality engagement Localization Market Insight Adapt messaging, content, and experiences for the German audience Provide feedback on market trends, buyer behavior, and competition Performance Pipeline Accountability Track performance against pipeline KPIs Optimize programs based on outcomes and insights Ensure visibility into Germany’s contribution to regional pipeline About You Experience 5–8+ years in field or regional marketing in B2B SaaS Experience in the German market preferred Proven ability to execute localized campaigns Skills Approach Strong localization and attention to detail Ability to build credibility with technical audiences Data-driven and execution-focused Fluent in German and English preferred What Success Looks Like Consistent growth in Germany pipeline Strong localization and market resonance High-quality programs that build trust and engagement Clear alignment between marketing and sales What Else? In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term com ... (truncated, view full listing at source)