Social Media Manager, Earners

Social Media Manager, Earners Department: Marketing Team: Marketing Location: New York, United States Type: Full-Time ### About the Role We’re seeking a creative and strategic Social Media Manager to lead social content strategy and development for—and about—Uber’s driver and courier community. You’ll own the channel strategy as well as the long form and short form content creation designed to educate, inspire, and empower drivers, couriers, and other earner communities. Success in this role comes from being deeply embedded with Driver and Courier Operations, Product, Comms and Policy. You’ll build a clear understanding of the issues drivers face and the way regulators, media, and others view gig workers. That context will shape content that strengthens trust and brings platform information to life. You will concept, produce, and distribute videos that highlight driver stories, explain how Uber works, and support open and engaging communication with the people who power the platform. ### What You’ll Do **YouTube & Content Strategy** - Develop and execute a Social content strategy for the Earning with Uber Youtube channel, with tailored approaches for long-form episodes, short-form clips, and community posts. - Build a content roadmap aligned to earner needs: leadership conversations, education (how-tos, tips), product updates, feature explainers, and inspirational profiles. - Identify and analyze audience trends, algorithm shifts, and opportunities for channel growth. - Establish a consistent channel identity—tone, pacing, visual style, and publishing cadence. **Creative Development & Franchise Building** - Concept and launch 2–3 original video franchises (e.g., video podcast series, interview formats, storytelling series, tips-driven shorts). - Work with writers, producers, designers, and product teams to shape scripts, questions, story arcs, and visual assets. - Create frameworks that ensure franchise episodes can be repeated consistently and efficiently. **Video Podcast Production** - Lead end-to-end production of a recurring video podcast, including guest sourcing, pr