Paid Media Manager

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets. The Role We're seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You'll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation. What will I be doing? Strategic Planning Execution Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels Lead quarterly and annual media planning aligned with revenue goals and pipeline targets Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects Channel Management Optimization Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels Continuously test new channels and ad formats to expand reach within private capital markets Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting Execute sophisticated bid management and budget optimization strategies to maximize ROAS AI-Powered Innovation Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets Use machine learning tools for predictive audience modeling and campaign optimization Testing Growth Experimentation Design and execute rigorous A/B and multivariate testing programs across all channels Test new ad formats, bidding strategies, audience segments, and creative approaches Implement incrementality testing and attribution modeling to measure true campaign impact Pioneer testing in emerging channels and platforms relevant to B2B audiences Analytics Performance Management Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics Build comprehensive reporting dashboards and provide actionable insights to leadership Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning How You'll Work Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey Operate with precision – manage budgets efficiently while maintaining aggressive growth targets Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques Leverage data obsessively – make decisions based on performance data, not intuition Qualifications Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles. 5-7 years of B2B paid media experience , preferably in SaaS, fintech, or ... (truncated, view full listing at source)