Content Strategy & Analysis Associate

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. About the team Roku’s Content team is responsible for driving the strategy, execution and continued management of licensed and original content and content partnerships for The Roku Channel across the US and international territories including: Brazil, Canada, Mexico and the UK and the newly launched subscription streaming service Howdy. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI). About the role We’re seeking a Content Strategy Analysis Associate to help shape and execute content strategy for VOD and FAST across subscription and ad-supported services. This role transforms complex data into clear insights, dashboards, and actionable strategies that drive acquisition, engagement, and retention. You’ll leverage market trends, audience insights, and performance analysis to guide content acquisition, partnerships, planning, and scheduling. Key responsibilities include developing strategic recommendations based on historical performance, building dashboards and reports, and delivering concise, impactful insights to leadership. Collaboration with cross-functional teams will be essential to enhance tools, ensure reporting accuracy, and advance analytics capabilities. This is a unique opportunity to influence the future of streaming entertainment. The ideal candidate combines strategic vision with strong analytical skills, excels at storytelling through data, and thrives in a fast-paced environment. Position based in Toronto, Canada. The work we do can be challenging, but that's why we enjoy it so much. The ideal candidate isn't a bystander. They are curious and engaged, willing to jump in to solve problems and make data-driven decisions even when things feel very ambiguous. Our industry changes quickly, so we expect a great candidate to be comfortable responding swiftly to changing business needs, knowing that their own success comes when the team succeeds. What you will be doing Help define content strategy for VOD and FAST across subscription and ad-supported services, shaping audience targets, content mix, and volume to drive engagement, acquisition and retention. Build and maintain models, trackers, and dashboards to evaluate content performance, value, and trade-offs; deliver timely reports and insights to leadership. Conduct competitive analysis and benchmarking; identify and report on market trends and emerging opportunities. Assist in developing strategic frameworks and playbooks for the Content team; collaborate cross-functionally with Analytics, Audience Insights, Marketing, Finance, and Product teams. Partner with data and engineering teams to optimize advanced analytics, tools, and reporting accuracy. Analyze and present key business metrics and KPIs in clear, actionable formats. Stay ahead of industry trends and streaming innovations, incorporating insights into strategies to maintain competitive adv ... (truncated, view full listing at source)