Strategy & Operations Manager, Co-Marketing, Retail

Strategy & Operations Manager, Co-Marketing, Retail Department: Operations Team: Operations Location: Taipei City, Taiwan (ROC) Type: Full-Time **About the Role** Retail is one of the fastest-growing businesses within Uber Eats, enabling consumers to get anything—from groceries and essentials to retail categories—delivered with ease. Taiwan is a strategically important and high-performing GR market globally, and we are now investing in elevating our consumer experience through world-class merchandising, product enablement, and operational excellence. As a Co-Marketing Operations Manager, Retail, you will play a pivotal role in shaping and executing our co-marketing campaigns. You will partner closely with cross-functional teams to drive consumer awareness, acquisition, engagement, and user growth based on company strategy. This role is ideal for someone who is highly analytical, structured in planning and execution, exceptional at project management, and excited to leverage marketing mechanics and data insights. You should be comfortable blending strategic campaign design with hands-on, data-driven execution. **What the Candidate Will Need / Bonus Points** \-\-\-\- What the Candidate Will Do ---- **1\. Full Funnel IMC & Co-Marketing Strategy** 1. **Define the Vision:** Design and own comprehensive, co-marketing campaigns that drive platform growth across the entire user journey (awareness, consideration, conversion, and retention), delivering win-win collaborations with our retail partners. 2. **Strategic Planning & Channel Mix:** Translate business and growth objectives into structured Integrated Marketing Communication (IMC) strategies. This encompasses defining clear value propositions, incentive designs, messaging, multi-channel placements, and precise timing. 3. **KOL & WOM Amplification:** Strategize and execute advocacy programs utilizing a diverse marketing mix—including, but not limited to, Key Opinion Leaders (KOLs) and Word-of-Mouth (WOM) marketing—to amplify our retail partners' brand presence, build consumer trust, and drive acquisition. **2\. Seasonal Moment Campaigns** 1. **Seasonal R