CDP Implementation Analyst

What is Contentstack? Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge. Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. Learn more at www.contentstack.com . Who Are We? At Contentstack we are more than colleagues, we are a tribe. Our vision is to pursue equity among our communities, employees, partners, and customers. We are global-diverse yet close; distributed yet connected. We are dreamers and dreammakers who challenge the status quo. We do the right thing, even when no one is watching. We are curious trendspotters and brave trendsetters. Our mission is to make Contentstack indispensable for organizations to tell their stories and to connect with the people they care about through inspiring, modern experiences. We care deeply about our customers and the communities we serve. #OneTeamOneDream. Chalo, let’s go! Role Overview We are seeking a CDP Implementation Analyst who brings a unique blend of technical expertise and business acumen. This role sits at the intersection of engineering and business analysis, responsible for implementing and optimizing Customer Data Platform (CDP) solutions that drive meaningful customer experiences and business outcomes. You will partner closely with clients and internal teams to translate business needs into scalable data solutions—owning everything from requirements gathering to implementation, testing, and stakeholder enablement. Key Responsibilities 1. Business Analysis Strategy Partner with stakeholders to define business goals, customer journeys, and CDP use cases Translate requirements into measurable outcomes and prioritized implementation roadmaps Conduct discovery workshops and define KPIs to track success 2. CDP Implementation Data Architecture Design customer data models, event taxonomies, and identity resolution frameworks Configure CDP features such as segmentation, event tracking, and data ingestion (real-time/batch) Build and manage integrations across Martech systems (CRM, CMS, ESP, etc.) Ensure scalable and high-performance data architecture 3. Data Governance Quality Establish data governance standards, ensuring data accuracy, consistency, and reliability Ensure compliance with data privacy regulations (e.g., DPDP, GDPR) and consent management 4. Activation Optimization Enable audience activation across channels (email, web, mobile, paid media) Support personalization and journey orchestration using CDP insights Monitor performance and drive continuous optimization and experimentation 5. Delivery, Collaboration Enablement Lead end-to-end CDP implementation including testing, QA, and deployment Act as a bridge between business, marketing, and engineering teams Conduct UAT, troubleshoot issues, and ensure solution quality Drive stakeholder enablement, adoption, and training 6. Documentation Continuous Improvement Document architecture, data flows, and use cases Identify opportunities for optimization across CDP and Martech ecosystem Required Qualifications Experience: 5+ years in CDP, Martech, data engineering, or business systems analysis roles CDP Expertise: Hands-on experience with leading CDP platforms (e.g., Lytics, Segment, Adobe RT-CDP, Salesforce CDP, mParticle, or similar) Data Technical Skills: Strong proficiency in SQL and experience working with data warehouses (e.g., BigQuery, Snowflake, Redshift) Solid understanding of APIs, JSON, and data integration patterns (E ... (truncated, view full listing at source)