CRM Marketing Manager I, B2C Merchant Demand

CRM Marketing Manager I, B2C Merchant Demand Department: Marketing Team: Marketing Location: New York, United States Type: Full-Time **About the Role** As we continue to scale our B2B marketing organization we are looking for a performance marketing manager to join the Merchant CRM team in a newly developed role that’s focused on driving demand for select strategic merchants (think: restaurants, retailers, and grocery stores you see when you open the Uber Eats app)! Your goal will be to lead regional and global lifecycle marketing programs that target customers to generate demand for these merchants. You will engage strategic audiences to drive incremental eaters and incremental revenue growth for these merchants and in turn think about how you can communicate that demand back to them. Once we understand the winning recipes for each vertical, you will own creating playbooks that will enable our team to scale these strategies and develop tech to empower our teams to move faster. While this is a B2C role, there are B2B elements, and a passion to understand both sides of the business will be monumental for the person to succeed in this transformational role. **What You’ll Do** - Responsible for developing and executing end-to-end global CRM strategies focused on driving new eaters and incremental demand for priority Merchants on our platform - Strategize how we communicate this demand back to Merchants by developing and launching B2B CRM campaigns - Work with development, data, and deployment teams to build and launch complex automated and ad hoc campaigns using internal and external tools - Establish and report on KPIs for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics - Partner with internal cross-functional stakeholders (Brand Marketing, PMM, Ops teams) and external agencies to ensure CRM communications are relevant, personalized, and on-brand - Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisit