Paid Social, Senior Analyst

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate while keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace. The role: As a Senior Associate, Paid Social, you’ll play a critical role our paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging platforms. You’ll leverage data, creative, and audience insights to drive high-ROI acquisition while maintaining CAC efficiency. This role is ideal for someone who thrives in high-growth, DTC environments and is excited to build a best-in-class paid social program at the intersection of performance marketing, creative, and product. The Senior Associate, Paid Social within CookUnity’s in-house growth team will be responsible for contributing to the development of our paid social media strategy while owning tactical execution of that strategy to achieve performance objectives. Bringing expert knowledge of the social landscape and applying insights based on data and consumer behavior, the ideal candidate will scale our paid social channels while also keeping the broader Growth team informed on emerging trends and technologies. The ideal candidate will bring a strong media background to drive the paid social media strategy with our key partners and internal stakeholders across Brand, Technology, Data and Product. Reporting to the Senior Growth Marketing Manager, Paid Social, the Senior Associate, Paid Social will manage campaigns across paid social channels, leverage data and testing to optimize performance, and work cross-functionally with the creative, data and tech teams to support channel growth. This role will collaborate closely with the CRM, Creative, and Brand teams as well as collaborate cross-functionally with the Product, Tech, and Design teams. Responsibilities 1. Own and Execute Paid Social Growth Strategy Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels. Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV). Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable. 2. Optimize Campaigns, Budgets Creative to Maximize Growth Continuously analyze performance metrics and translate insights into actionable optimizations. Leverage media mix modeling and incrementality testing to understand channel impact. Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats. Conduct audience segmentation and targeting experiments to scale high-LTV cohorts. 3. Build and Execute a Robust Testing Ro ... (truncated, view full listing at source)