International Marketing Manager

International Marketing Manager Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions. We serve many of the world's largest accounting and law firms, including EY, Aprio, Crowell & Moring, and Frost Brown Todd, and process over 1 billion work activities annually that have never been collected and aggregated before Laurel’s AI Time platform. Our team comprises top talent in AI, product development, and engineering—innovative, humble, and forward-thinking professionals committed to redefining productivity in the knowledge economy. We're building solutions that empower workers to deliver twice the value in half the time, giving people more time to be creative and impactful. If you're passionate about transforming how people work and building a lasting company that explores the essence of time itself, we'd love to meet you. POSITION OVERVIEW As the International Marketing Manager, you will be Laurel's first dedicated marketing hire in EMEA—a hybrid role spanning demand generation, events, and community building for our rapidly growing European go-to-market team. Based in or near London, you'll serve as boots on the ground, partnering with our EMEA account executives to build pipeline, run high-impact events, and launch localized digital programs across the region. This role blends the strategic and analytical rigor of demand generation with the relationship-building and experiential craft of community marketing. You'll report directly to our VP of Growth Marketing in the US and collaborate closely with EMEA sales leadership, bringing local cultural fluency and market knowledge that ensures everything we do in Europe resonates authentically. Laurel's mission is ambitious: to return time to professionals. Our marketing goals are equally ambitious, and your efforts will directly contribute to our growth trajectory as we scale internationally. This is an exciting opportunity for a builder—someone who thrives in ambiguity, loves experimenting, and wants to shape what international marketing looks like at a category-defining company. KEY RESPONSIBILITIES EVENTS STRATEGY & EXECUTION (35%) - Own the EMEA events strategy across Laurel-hosted experiences (executive dinners, roundtables, roadshows) and third-party conferences and trade shows in the professional services industry - Design and execute high-impact, time-respectful experiences—every minute must deliver value for attendees, reflecting Laurel's brand and mission - Build and manage pre/during/post event playbooks localized for European markets, including automated email cadences and personalized sales outreach coordination - Partner with EMEA account executives to drive attendance, reduce no-shows, and ensure thoughtful follow-up that converts event engagement into pipeline - Track event performance rigorously: pipeline contribution, deal acceleration, cost per attendee, and influenced ARR - Scale the events program across EMEA as Laurel expands beyond the UK DEMAND GENERATION & DIGITAL PROGRAMS (35%) - Develop and execute localized demand generation campaigns across digital channels including LinkedIn Ads, email marketing, and industry publications targeting EMEA professional services firms - Drive account-based marketing (ABM) strategy for high-value EMEA enterprise accounts, coordinating multi-channel outreach with the sales team - Build and optimize nurture sequences tailored to European buyer journeys and the complex decision-making processes of professional services firms (90–180-day sales cycles) - Test and scale sponsorships, newsletter placements, and partnerships with European prof ... (truncated, view full listing at source)