Group Product Manager, Offsite Ads

Group Product Manager, Offsite Ads Department: Product Team: Product Management Location: New York, United States Type: Full-Time ## **About the Role** ## Uber Ads is one of Uber’s fastest-growing businesses, contributing directly to the company’s profitability and customer engagement. In fact, Uber’s advertising arm has rocketed from no formal ad business years ago to over a **$2 billion** annual revenue run rate. We are now embarking on the next phase of this growth by expanding Uber’s advertising reach **beyond our own platforms**. As the Head of Offsite Ads (Group Product Manager), you will lead the **0→1 development** of new advertising products that enable Uber’s enterprise and SMB advertisers to run campaigns **off the Uber platform** – reaching consumers on third-party websites, apps, and other digital channels. This role offers a unique opportunity to build a net-new programmatic advertising business from the ground up. You will define the vision and strategy for Uber’s off-platform ads, leveraging Uber’s **first-party data** and insights to help advertisers connect with our audience across the open internet while delivering **closed-loop measurement** and ROI on ad spend. We’re looking for a **deeply technical product leader** with strong business acumen and proven leadership skills to drive this initiative. ## **What You’ll Do** - **Define the Offsite Ads Strategy:** Develop and communicate a compelling product vision and long-term roadmap for Uber’s off-platform advertising solutions, aligning with Uber Ads’ overall strategy and growth objectives. You will distill this vision into clear goals that excite cross-functional partners and executive leadership. - **Lead 0→1 Product Development:** Drive end-to-end development of new programmatic advertising capabilities. This includes building or integrating a **demand-side platform (DSP)** and other offsite ad technologies to enable advertisers to buy ads across third-party sites and channels using Uber’s data. You’ll pilot innovative ad formats and targeting methods, then scale those that deliver strong results. - **Cross-Function