Identity and Data Signals Sr. Analyst, Uber Advertising

Identity and Data Signals Sr. Analyst, Uber Advertising Department: Data Science Team: Data Analyst Location: Chicago, United States Type: Full-Time **About the Role:** The Uber Advertising team is seeking a Technical Audience Solutions and Data Signals senior analyst to grow our data monetization and audience taxonomy development. You will lead the strategy and implementation for Uber Advertising’s audience taxonomy, data signal monetization, advanced contextual audience solutions and data integration partners. This is a unique IC role working on one of the most exciting data advertising teams that blends long-term strategic thinking with consumer psychology, data analytics and business monetization acumen. **What You’ll Do:** - Own the product strategy, roadmap, and executive alignment for data monetization initiatives, with a focus on activating 1st party data insights and audiences across Uber O&O as well as Off Platform channels - Partner with sales and account teams to translate advertising campaign and audience objectives into technical 1st party data audience solutions and audience taxonomy management. - Track and measure audience adoption and performance metrics to provide data-driven insights and recommendations for audience best practices and optimization opportunities. - Lead PII-based integration conversations with key data platform partners to enable data activation, audience insights and data enrichment use cases - Partner with legal to ensure all launches meet Uber’s data privacy and targeting policy requirements and that all data architecture is properly documented **Basic Qualifications:** - 4+ years of experience in Advertising Tech or Marketing Tech - Deep analytical skills and familiarity with experimentation frameworks (A/B testing, holdouts, etc) - Proficiency with SQL - Bachelor's degree **Preferred Qualifications:** - 7+ years of experience in Advertising Tech or Marketing Tech - 3+ years of experience in product management, data analytics or a technical audience strategy role - A passion for all things audiences and data with strong knowledge of audience segmentation, targeting a