GTM Builder

GTM Builder Location: San Francisco (preferred) Travel: 25–50% (US + Mexico) Comp: $100k–$150k + bonus + equity WHAT THIS ROLE ACTUALLY IS We are growing our GTM engine in the US and MX fast, and are looking for talented individuals that can optimize and explore new avenues to growth. In particular, we want to improve how we sell in the US and grow the engine, while also figuring out how to win in Mexico. This is a builder role, not traditional RevOps. You will run experiments, create sales materials, analyze results, and turn what works into repeatable systems. You will likely own and nurture your own set of customers so you understand the sales role deeply. WHAT YOU’LL DO 1. FIGURE OUT MEXICO GTM (CORE FOCUS) - Test: distributors vs direct sales, events, partners, outbound - Find new ways to generate leads (since tools like ZoomInfo don’t work well) - Identify what works, what doesn’t, and where to double down - Scale the motions that work across the team 2. IMPROVE HOW WE SELL - Revamp our sales collateral including sales decks, case studies, ROIs, videos, etc. - Create new training material, videos, and other material to support customers - Create a sales manifesto and coaching material to improve our sellers 3. BUILD LIGHTWEIGHT GTM SYSTEMS - Track pipeline, conversion, and performance - Improve CRM (HubSpot) where needed – note this is not a RevOps position - Focus on insights, not dashboards - Build and leverage AI Agents 4. HELP BUILD THE TEAM - Define hiring profiles and locations - Support interviews and onboarding WHAT WE’RE LOOKING FOR - Has built something in a messy, fast-moving environment - Strong problem solver (can go from idea → execution → insight) - Has used or is excited to use a range of AI tools like Claude, Replit, and others - High ownership, very hands-on - Comfortable with ambiguity - Willing to travel and work closely with customers Strong bonus: - Startup or 0→1 experience - Consulting or generalist background - Experience in international markets WHAT SUCCESS LOOKS LIKE (6 MONTHS) - Clear answer on how to win in Mexico - Better sales materials → higher conversion - Basic training + playbooks in place - Improved visibility into what’s working WHY THIS ROLE - Work directly with founders - High ownership and impact - Build GTM from scratch in new markets