Public Relations Manager

Public Relations Manager About Equip Equip is the leading virtual, evidence-based eating disorder treatment program on a mission to ensure that everyone with an eating disorder can access treatment that works. Created by clinical experts in the field and people with lived experience, Equip builds upon evidence-based treatments to empower individuals to reach lasting recovery. All Equip patients receive a dedicated care team, including a therapist, dietitian, physician, and peer and family mentor. The company operates in all 50 states and is partnered with most major health insurance plans. Learn more about our strong outcomes https://equip.health/outcomes and treatment approach at www.equip.health. http://www.equip.health Founded in 2019, Equip has been a fully virtual company since its inception and is proud of the highly-engaged, passionate, and diverse Equisters that have created Equip’s culture.  Recognized by Time https://time.com/collection/time100-companies-2023/6285207/equip/ as one of the most influential companies of 2023, along with awards from Linkedin https://www.linkedin.com/pulse/linkedin-top-startups-2022-50-us-companies-rise-linkedin-news/ and Lattice https://lattice.com/blog/announcing-the-2023-finalists-for-lattices-people-success-awards, we are grateful to Equipsters for building a sustainable treatment program that has served thousands of patients and families. About the role We are looking for a PR Manager to join our Communications team as an individual contributor reporting to the Public Relations Director. This is a hands-on role for a skilled media relations professional who can pitch, write, and build relationships with reporters across health, tech, culture, and policy beats. This role will work on everything from research-driven media campaigns and executive thought leadership to reactive media inquiries and spokesperson preparation. The PR Manager will be comfortable working independently, managing multiple workstreams simultaneously, and producing high-quality written work with a quick turnaround. This role is ideal for someone who is drawn to mission-driven work, curious about the intersection of mental health and culture, and excited to contribute to a fast-growing healthcare company. Responsibilities Media Relations & Storytelling - Pitch and secure placements in print, broadcast, and digital media across consumer health, tech, culture, and lifestyle beats, leveraging existing relationships and building new ones with national and local outlets. - Develop targeted, angle-specific pitches, press releases, byline articles, media alerts, and keynote talking points that provide a sense of hope and healing. - Build and maintain relationships with reporters, editors, and producers; manage media inquiries; coordinate interviews; and support/facilitate media training and spokesperson preparation for clinical experts and senior executives. - Monitor media coverage and implement an "always-on" PR strategy that aligns with key cultural milestones and business goals. Campaign and Research Execution - Support the development and execution of research-driven media campaigns, including drafting and editing press releases, media pitches, pitch follow-ups, data one-pagers, and other campaign materials. - Manage and maintain media lists using tools such as Muck Rack, and track outreach and placement results; identify new reporter targets and beat opportunities as Equip's media reach expands. - Monitor, analyze, and report on PR results quarterly, using data to show how our reach is moving the needle on brand awareness. Executive and Thought Leadership Communications - Ownership over the awards and speaking engagements program. - Support the development of thought leadership content for Equip's spokespeople. - Draft spokesperson prep documents, Q&A documents, and talking points ahead of media interviews. - Assist with bylined content, op-eds, and contributed articles for trade and consumer o ... (truncated, view full listing at source)