Product Marketing Manager - Industry

Product Marketing Manager - Industry We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. The Industry PMM team is responsible for cross-product selling to specific industry audiences, and the close partner to our GTM organization. They help our sales organization speak in terms of customer needs. Members of this team are experts in customer problems that we solve and the dynamics of the markets we sell into. As an Industry PMM at Plaid, you will own the marketing strategy and GTM execution for one or more target verticals. You will be the resident expert on the customers we serve in your industries — their problems, their buying dynamics, and how Plaid’s cross-product solutions address their most pressing needs. You will own the outbound campaign strategy for your industries — defining the audience, channel mix, and messaging, then partnering with channel owners across Marketing to bring it to life. You will build the narratives, sales tools, and campaign assets that help Plaid’s GTM teams win in your industries, grounding everything in real customer insight and field feedback. Responsibilities - - Develop and own audience-specific messaging, positioning, and narrative for your assigned industries, ensuring Plaid’s cross-product value is clearly communicated in terms that resonate with target buyers. - Lead outbound campaign strategy for your industries: write the brief, define the target audience and channel mix (paid, email/lifecycle, content, events, ABM, and social), develop the messaging, and partner with channel owners to execute. Measure results and iterate. - Build and maintain GTM collateral: pitch decks, one-pagers, battle cards, email cadences, and other sales enablement materials that help our GTM teams sell more effectively. - Serve as a key feedback loop between GTM and Product/Marketing: capture themes from the market, package them clearly, and bring them to the teams who can act on them. - Track full-funnel performance for your verticals across all active channels, identify what’s driving or dragging results, and use those insights to recommend changes to messaging, targeting, channel mix, or program investment. - Collaborate with Product Area PMMs on the launch and distribution of new products to your industry audiences at the right stage of the launch lifecycle. - Develop and maintain ICPs for your industries that are distributed and used across the company. Qualifications - -  4–6 years in product marketing, i ... (truncated, view full listing at source)