Campaign Content Strategist

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. At Salesforce, we help companies connect with their customers in a whole new way. The Global Integrated Campaigns (GIC) team is at the center of how we bring our brand and solutions to market. Reporting to the Vice President of Integrated Campaigns, we build insights-led campaigns that scale globally — crafting narratives that land with impact across every channel, and using AI to raise the ceiling on what's possible at every stage of the journey. We partner closely with Product Marketing and Creative to craft bold narratives, execute at scale, and bring a unified strategy to life across every touchpoint. If you're energized by translating strategy into content that actually moves people — and you're genuinely excited about using AI to reshape how that content gets made — you'll find your people here. About the Role We're looking for a Campaign Content Strategist to lead content strategy and execution behind our most important global campaigns. This role is for someone who wants to shape how one of the world's most recognized B2B brands shows up in market — and who sees AI not as a shortcut or a burden, but as the biggest creative and operational unlock of their career. This role is explicitly AI-first. You'll own the content that brings campaigns to life across earned, owned, and paid channels — and you'll help reinvent how that content gets produced, personalized, and optimized. You'll bring a strong editorial point of view, deep audience empathy, proven content craft, and experience and fluency with AI tools and agentic workflows. You'll be a strategic partner to Campaign Strategy, Product Marketing, Creative, and Channel teams, and you'll build AI-enabled workflows that make the entire team meaningfully more effective. If you're energized by fast-moving environments where the playbook is still being written — and you care deeply about the craft — this one's for you. Key Responsibilities Content Strategy & Narrative Leadership Own end-to-end content strategy for global campaigns: define the core story, the content architecture, and the asset mix required to bring it to life across the funnel. Bring to life the central narrative for each campaign and ensure every asset, across every channel, reinforces that story in a clear, connected, audience-first way. Use research, audience insights, and performance data to shape content direction — ensuring campaigns resonate with the right people, reflect real customer needs, and drive outcomes Champion a customer-first approach that balances business priorities with what audiences actually want to hear. Content Creation & Execution Write, shape, and oversee the production of high-impact campaign content — from narrative frameworks and messaging guides to hero copy and key asset copy across web, email, paid, and social. Turn complex product and solution stories into clear, compelling, audience-first content that performs across the full customer journey. Partner with Creative and channel teams to adapt core content into channel-native formats, protecting quality and consistency as campaigns scale. AI-First Content Marketing Treat AI as core to the ... (truncated, view full listing at source)