Associate, Global Marketing & Digital Wealth, Paid Social Media Manager

About this role The Team: The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. ​​​ Reporting into the Head of EMEA Media & Operations, the role sits within the EMEA Marketing Team focusing on EMEA-wide BlackRock & iShares campaigns. As a central function the team is responsible for the planning & distribution of client experiences that build the BlackRock and iShares product brand awareness, consideration and preference. ​ Role and Impact: ​​ This role is responsible for driving the execution, optimisation, and governance of paid social media activity across EMEA, with a particular focus on LinkedIn and other key platforms including Meta, TikTok, Reddit, and YouTube. The individual will play a critical role in advancing BlackRock’s paid social capability by improving targeting sophistication, campaign effectiveness, and operational excellence. ​ ​Working closely with campaign managers, local marketing teams, and agency partners, this role ensures paid social activity is executed accurately, efficiently, and in line with strategic objectives. It also contributes to the continuous evolution of media practices through insight-led optimisation, testing, and cross-team collaboration. The position offers strong exposure to cross-market campaigns, senior stakeholders, and platform partners, with opportunities to deepen expertise in digital media, strategy, and performance marketing.​ Responsibilities: The individual will be responsible for managing and evolving paid social activity across platforms including LinkedIn, Meta, TikTok, Reddit, and YouTube, with a strong focus on driving performance and innovation. Developing and refining audience targeting strategies to ensure campaigns are increasingly tailored, effective, and aligned to priority client segments. Partnering with campaign managers to ensure paid social campaigns—particularly LinkedIn—are set up, launched, and optimised accurately and efficiently. Overseeing account management best practices, including quality assurance of campaign setup, taxonomy, and execution standards. Managing campaign flighting and budget allocation across markets, brands, and formats to maximise performance and efficiency. Analysing media performance, competitive activity, and share of voice to inform optimisations and improve media mix decisions. Building strong relationships with internal stakeholders, including campaign teams and local marketing managers, to drive alignment and consistency. Acting as a key point of contact with agency partners (e.g. Mindshare) to ensure effective collaboration, knowledge sharing, and continuous optimisation. Core Skills:​ Strong numerical and analytical skills, with the ability to interpret data and translate insights into action. Highly organised, with the ability to manage multiple priorities and deliver to deadlines with strong attention to detail. Strong communication and presentation skills, including experience developing materials in PowerPoint and working with Excel. Collaborative and stakeholder-oriented, with the ability to work effectively across teams and functions. Proactive and self-motivated, with a willingness to learn and develop expertise in media buying and campaign management processes. Ability to build strong working relationships quickly and operate effectively in a fast-paced, matrixed environment. Creative and ideas-driven, with a probl ... (truncated, view full listing at source)