Marketing Director, Japan | Growth & Demand Generation
Thomson ReutersRemotePosted 28 April 2026
Job Description
Marketing Director, Japan | Growth & Demand Generation
We are seeking an experienced and strategic Marketing Director to lead the development and execution of our go-to-market, marketing, and communications strategy. In this role as Japan Marketing Country Lead, you will drive pipeline growth, enhance brand visibility, strengthen market positioning, and support key commercial objectives. Acting as a strategic partner to the business, you will bring together demand generation, stakeholder engagement, and brand communications to deliver measurable enterprise impact, while collaborating across global and regional teams to shape and execute high-impact outbound marketing initiatives.
This is a pivotal time to join our business. We are delivering strong commercial performance, with continued sales and revenue growth, high customer retention, and strong momentum in winning new clients across major sectors.
About the Role
In this opportunity as a Marketing Director, Japan , you will:
Manage a team of experienced marketing professionals in Japan, with ownership of marketing KPIs and accountability for achieving annual pipeline and marketing-attributed sales targets aligned with the sales cycle for each proposition.
Develop and deploy sophisticated, integrated demand generation campaigns in Japan, leading marketing efforts for Global Trade, Tax, and Legal Solutions.
Build enthusiasm and momentum for marketing initiatives by engaging with and enabling Sales and the development of target account marketing programs.
Develop and execute plans across a range of marketing channels, including social media, marketing automation, events (physical and digital), digital display, and SEM.
Play a key role in building high-touch TOFU, MOFU, and BOFU campaigns to drive pipeline influence and acceleration.
Own marketing KPIs and ensure the achievement of annual pipeline and marketing-attributed sales targets in line with the sales cycle for each proposition.
Develop strong and effective partnerships with local industry partners, associations, and internal and external stakeholders.
Work closely with Strategy, Digital, Operations, Events, and Thought Leadership marketing leaders to shape the strategy, messaging, and content of our outbound marketing efforts.
About You
You are a fit for the Marketing Director, Japan position if you have the following requirements:
Minimum of 5 years' senior marketing experience, with a proven track record of driving pipeline and revenue growth
Strong experience in strategic marketing, demand generation, integrated campaigns, and communications
Knowledge of proposition-based or solution-led marketing
Proven track record of leading teams to deliver against established metrics and KPIs
Proven track record of managing data-driven marketing campaigns, with strong budget management skills
Strong relationship management skills, with the ability to work effectively with agencies, stakeholders, and strategic partners
A strong interest in staying current with marketing innovations and best practices
Ability to effectively prioritize multiple tasks while communicating persuasively under pressure
Native-level proficiency in Japanese and business-level proficiency in English
Additionally, the following experience will be highly valued:
Prior experience marketing B2B technology products or services
Prior experience managing Tax, Corporates, or Legal portfolios
#LI-SC1
What’s in it For You?
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arra ... (truncated, view full listing at source)
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