Senior Manager, B2B Marketing Analytics

Join the team leading the next evolution of virtual care. At Teladoc Health, you are empowered to bring your true self to work while helping millions of people live their healthiest lives. Here you will be part of a high-performance culture where colleagues embrace challenges, drive transformative solutions, and create opportunities for growth. Together, we’re transforming how better health happens. Summary of Position The Senior Manager, B2B Marketing Analytics will lead analytics efforts that inform and optimize our B2B go‑to‑market strategy across the full funnel; from demand generation and account‑based marketing to pipeline, revenue, and client lifecycle performance. This role partners closely with Marketing, Sales, Ops, Finance, and Data teams to deliver actionable insights, scalable measurement frameworks, and clear executive‑ready storytelling. This is a hands‑on leadership role for someone who can move fluidly between strategic problem framing, advanced analysis, and influencing senior stakeholders. Essential Duties and Responsibilities Own B2B marketing measurement strategy across the funnel, including demand generation, ABM, pipeline contribution, revenue impact, and client lifecycle performance. Develop and evolve attribution, funnel, and performance frameworks that enable confident decision‑making and investment prioritization across channels and programs. Translate complex data into clear insights and narratives, delivering executive‑level reporting and recommendations that influence strategy and planning. Partner cross‑functionally with Marketing, Sales, Ops, Finance, and Data Science to align on metrics, definitions, and business questions. Analyze performance of campaigns, channels, and segments, identifying optimization opportunities and growth levers. Build scalable reporting and dashboards using BI tools to enable self‑service insights for stakeholders while maintaining analytical rigor. Contribute to analytics best practices, including documentation, data quality standards, and consistent use of KPIs across the organization. Supervisory Responsibilities No Qualifications Expected for Position Bachelor’s degree in a quantitative or business‑related field (e.g., Statistics, Economics, Mathematics, Business, Marketing) 6 years of experience in marketing analytics, growth analytics, or a related analytics role, with significant exposure to B2B business models and metrics. 2 years of experience with B2B marketing and sales funnels, including lead management, pipeline, revenue attribution, and account‑based marketing. Proven ability to influence senior stakeholders through data‑driven insights and compelling storytelling. Hands‑on experience with analytics and BI tools (e.g., SQL, Tableau, Looker, Power BI, or similar). Experience working with CRM and marketing platforms (e.g., Salesforce, Marketo, HubSpot, or equivalents). Comfortable operating in ambiguous environments, balancing speed with accuracy and iterating toward better answers. Experience partnering closely with data engineering or data science teams to improve data quality, accessibility, and scalability. Preferred Qualifications Experience in B2B2C / partner-led go-to-market models (e.g., selling through brokers, consultants, or resellers) and measuring marketing influence across multi-stakeholder buying committees in long, relationship-driven sales cycles. The base salary range for this position is $115,000 - $140,000. In addition to a base salary, this position is eligible for performance bonus, RSU’s, and benefits (subject to eligibility requirements) listed here:  Teladoc Health Benefits 2026  Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions. This information is applicable for all full-time positions. We follow a Flexible Vacation Policy, intended for ... (truncated, view full listing at source)