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Organic Growth Specialist - SEO/AEO LondonOakNorth Bank – Marketing /Permanent - Full Time /On-Site APPLY FOR THIS JOB We’re hiring an Organic Growth Specialist to own and scale organic acquisition across Lending, Business Banking and Personal Savings. You will build the strategy, the content systems, and the measurement infrastructure — and be accountable for the customers and revenue that flow from them. When a mid-market CFO asks ChatGPT about business savings accounts, when a property developer asks Perplexity about development finance, or when a personal saver asks Google’s AI Overview which bank to trust with their money — OakNorth should be the answer they find. Your job is to make that happen. This is a strategy and execution role for someone who is AI-native. You will build automated content production pipelines, design systems that take a topic from competitive research through to a branded, compliance-reviewed, published piece, and scale content output across three product lines. You will use AI agents to do the work of a team — a powerful one-person operation superpowered by the tools you build. A separate content writer will handle editorial quality, voice consistency, and FCA compliance review. You own what gets built, how fast it ships, and whether it drives customers and revenue through the door. You will sit within the Growth team and collaborate with content, product marketing, compliance, PR and technology. What you’ll be doing Build organic as a revenue channel Own organic customer acquisition across Lending, Business Banking and Personal Savings — measured by organic-attributed account openings, deposit inflows, and lending enquiries, not just traffic Set and track KPIs: organic sessions, keyword rankings, answer engine share of voice across ChatGPT, Perplexity, Gemini and Claude, organic conversion rate, and organic-sourced revenue Report on organic channel performance, ROI, and investment recommendations to senior leadership Build content production systems at scale Design and maintain automated content pipelines: topic input → competitive research → structured brief → AI-assisted draft → image sourcing → branded formatting → human review queue → publication Build AI agents that accelerate every stage of the pipeline — research, drafting, formatting, monitoring, reporting Every pipeline includes a human-in-the-loop compliance checkpoint before publication — OakNorth is FCA-regulated Continuously improve pipeline quality: measure draft-to-publish acceptance rate, compliance revision cycles, and time-to-publish Own OakNorth’s visibility in AI answer engines Build and execute the AEO strategy across all three product lines, ensuring OakNorth is cited by ChatGPT, Perplexity, Google AI Overviews, Claude and Copilot for high-intent queries Structure content using answer-first writing, self-contained 200–400 word blocks, question-phrased headings, comparison tables, and FAQ schema to maximise AI citation rates Implement and maintain structured data markup (FAQPage, FinancialProduct, Article, Organization schema with nested @id references) across product pages and key content Build question fan-out architectures: for each target query, map and create content for the 10–20 sub-questions an AI engine would generate in response Manage AI crawler access — robots.txt, llms.txt, ClaudeBot, GPTBot, PerplexityBot — and ensure critical content is crawlable and server-side rendered Drive traditional SEO performance Own keyword research, on-page SEO, metadata, internal linking and content structure across all three product lines Build and maintain pillar-and-cluster content architectures, ensuring each landing page targets a topic cluster, not a single keyword Monitor Core Web Vitals, crawlability and indexation. Escalate technical issues to the product and engineering team with clear prioritisation Own Bing Webmaster Tools verification and optimisation alongside Google Search Console — Bing is the underlyin ... (truncated, view full listing at source)