Head of Marketing & Communications, Germany

Head of Marketing & Communications, Germany Head of Marketing & Communications, Germany - Location: Berlin, Germany - Department: ICEYE Marketing - Reports to: CMO, dotted line to Germany CEO - Employment type: Permanent - Workplace model: Berlin - Employment is subject to applicable security screening Why this role exists Germany is making major long-term decisions about sovereignty, resilience, and security. ICEYE’s SAR capabilities already support critical decision-making in defence, civil protection, and national security contexts.. We are building ICEYE Germany to be the credible, sovereign-aligned partner for that task, with strategic defence programs and partnerships at the center of our work in Germany and in closest collaboration with our Joint Venture Rheinmetall ICEYE Space Solutions. We need someone to build the German voice of this company. Not to run solely campaigns against a global template - to define what ICEYE means in Germany, in language that earns trust from a Generalmajor, a Staatssekretär, a Bundestag staffer, and a journalist at FAZ in the same week. Comms in this domain are a discipline: precise about what we say, deliberate about what we don’t, and aligned with applicable German security, procurement, and information-handling requirements. This is a founding marketing & communications role. Solo for the first months, then a small, sharp team. You will work closely with the global CMO and the country CEO to define which moments, forums, and platforms matter most for ICEYE in Germany - and which we deliberately don’t. What we expect you to deliver These are the outcomes we will hire against and review against. By day 60 - A written ICEYE Germany narrative. Defensible by the country CEO, the global CMO, and the gov affairs lead in front of any audience. Sharp enough that a defense reporter could quote it. Honest enough that an operator would recognize it. - A theater map. An opinionated point of view on which industry events, policy forums, media outlets, and stakeholder moments ICEYE owns in Germany - and which we walk away from. Signed off by the country CEO and the global CMO. - Message discipline across spokespeople. Briefing notes, key messages, and Q&A packs in use by every external-facing voice (executives, partners, agencies). - Brand and communications work that materially supports strategic defence programs and adjacent opportunities . Marketing artifacts co-built with the sales team - not parallel to it. - All external materials cleared against VS-NfD / VSVgV constraints with the security officer/legal support. By month 3 - Touchpoint playbooks across industry, policy, and end-user. Reusable, well-resourced, runnable by the team that follows you without you in the room. - A measurement frame that matters. Pipeline contribution, share of voice with the audiences we care about, message penetration with named stakeholders. Reported monthly. No vanity metrics. - First two hires (or a credible plan for them). Hiring for taste and judgment, not credentials. Backed by a curated agency bench (PR, design, events, creative) managed as one coherent system. By month 6 - A clearly differentiated & recognized ICEYE brand in relevant theatres, in line with the global brand, recognized by the audiences we care about and defended consistently across every external surface. - A small, mighty team - a handful of operators and a curated agency bench that punches above the headcount. - Demonstrable contribution to capture outcomes on our major programs and adjacent opportunities, traceable through the marketing artifacts the capture team actually used. What you will actually do Co-build the German identity in close partnership with the CEO Germany and under the direction of the global CMO, full-time based in Berlin. Own the strategy and the writing —narrative, positioning, the German website, the hard-to-write things. Run PR and media directly until the team is large enough to delega ... (truncated, view full listing at source)