Senior Manager, Global Tradeshows & Programs

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. Location: San Diego, CA (Hybrid) Travel: Up to 25% Position Summary The Senior Manager, Global Tradeshow Strategy & Programs, within Global Marketing, is responsible for leading and coordinating Illumina’s global Tier 1 and Tier 1 event ecosystem to ensure maximum enterprise impact, consistency, and operational efficiency. This role serves as the central coordination and governance layer across Global Marketing, Field Marketing, and cross-functional stakeholders, acting as the connective “glue” that aligns strategy, messaging, design standards, and execution readiness across regions. The position is accountable for ensuring that global events operate as an integrated portfolio, not isolated activations, by driving alignment across planning, resource allocation, and experience design, while enabling Field Marketing to execute locally with clarity and consistency. Field Marketing owns regional planning and in-market execution, this role will focus on global strategy, alignment and enablement as well as the end-to-end execution for select global events without clear regional ownership, and build scalable toolkits, standards, and playbooks to elevate performance across all events. This role also owns the biannual Illumina-sponsored International Precision Healthcare Summit (IPHS) and leads execution for strategic global events that emerge outside the annual Field Marketing plan, ensuring agility in response to market dynamics. Job Responsibilities 1. Global Orchestration & Portfolio Integration Serve as the central leader and coordinator across all Tier 1 and Tier 1 events, ensuring alignment across strategy, messaging, design, and execution readiness Ensure events are connected as a cohesive global program, not siloed activations Partner with Field Marketing to enable seamless handoff for regional execution, with clear roles, timelines, and expectations Identify and resolve gaps, overlaps, and inefficiencies across regions and functions Align event strategy to commercial priorities, product launches, and portfolio narratives 2. Global Strategy & Governance Support development of a globally aligned tradeshow and external events strategy, including tiering, prioritization, and investment allocation Establish and govern enterprise-wide standards for design, messaging, experience, and budget guardrails Maintain the global events calendar, ensuring visibility, coordination, and strategic sequencing across regions Drive adoption of a more scalable and structured operating model for Tier 1 events 3. Process Standardization & Enablement Build and scale global playbooks, toolkits, and frameworks for Tier 1 and Tier 1 events Define clear RACI models across Global Marketing, Field Marketing, and cross-functional teams Implement repeatable planning frameworks that improve speed, quality, and consistency Drive adoption of enterprise tools (e.g., Cvent, Workfront) to enable transparency and scalability 4. Execution Leadership (Targeted & Intentional) Lead end-to-end execution for: Global events without clear regional ownership (e.g., select scientific congresses) The biannual International Precision Healthcare Summit (IPHS) Strategic global events arising outside the annual Field Marketing plan For regionally owned events: Provide guid ... (truncated, view full listing at source)