Senior Associate, Consumer Lifecycle Marketing

<div class="content-intro"><p><img style="display: none; max-width: 100%;" src="https://click.appcast.io/greenhouse-te8/a31.png?ent=34e=22630t=1701374353806" width="1px"> <img style="display: none; max-width: 100%;" src="https://track.jobadx.com/v1/i.gif?utm_pixel=224e990b-8ff4-4287-8d5d-2ff09647f181utm_ptz=ESTutm_rqt=track" alt="" width="1"></p></div><h2 data-prosemirror-content-type="node" data-prosemirror-node-name="heading" data-prosemirror-node-block="true" data-pm-slice="0 0 []"><strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong">About the Team</strong></h2> <p data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them.</p> <h2 data-prosemirror-content-type="node" data-prosemirror-node-name="heading" data-prosemirror-node-block="true"><strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong">About the Role</strong></h2> <p data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">We are looking to bring on a strategic, solution-oriented, and creative retention marketer to join the US Marketplace (USMP) retention team. In this role, you will focus on launching and iterating on CRM programs that drive growth and retention for our core business on DoorDash. The ideal candidate is able to think big picture and ideate on the Cx lifecycle in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives. </p> <p data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Key areas of support include: creating and maintaining campaigns workflow strategy for USMP efforts, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like order rate rate and revenue; creative ideation iteration, including creative optimization w/ the help of internal creative resources; consulting and overseeing strategy for various Cx workstreams. In this role, you will collaborate with all parts of the business (strategy operations, brand, product marketing, analytics) and with our Retention team to create and execute strategies that engage, retain, and resurrect customers on DoorDash. </p> <p data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">You will report to our Senior Manager of Lifecycle on USMP on our Consumer Lifecycle Marketing team within our Growth Marketing organization.</p> <h2 data-prosemirror-content-type="node" data-prosemirror-node-name="heading" data-prosemirror-node-block="true"><strong data-prosemirror-content-type="mark" data-prosemirror-mark-name="strong">You’re excited about this opportunity because you will…</strong></h2> <ul> <li data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Create CRM campaign strategy across the customer lifecycle for both automations and ad hoc communications</li> <li data-prosemirror-content-type="node" data-prosemirror-node-name="paragraph" data-prosemirror-node-block="true">Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, audience targeting, and number of touchpoints per program </li> <li data-prose ... (truncated, view full listing at source)