Senior Associate, Consumer Lifecycle - Strategic Bets

<div class="content-intro"><p><img style="display: none; max-width: 100%;" src="https://click.appcast.io/greenhouse-te8/a31.png?ent=34e=22630t=1701374353806" width="1px"> <img style="display: none; max-width: 100%;" src="https://track.jobadx.com/v1/i.gif?utm_pixel=224e990b-8ff4-4287-8d5d-2ff09647f181utm_ptz=ESTutm_rqt=track" alt="" width="1"></p></div><h2><strong>About the Team</strong></h2> <p>The mission of our Retention Marketing team is to build lasting relationships with our audiences – consumers, dashers, and/or merchants – as soon as they engage with DoorDash by providing them with a personalized, cross-channel experience that delights them and drives them to return to DoorDash to find the products and experiences that are relevant to them. To accomplish this mission, we’re building a team of technical CRM experts who strategize, create, build, QA, and launch marketing campaigns end to end. This team is goaled on optimized reach, high customer relevance, and quality campaign delivery, with fast-paced, operational efficiency.</p> <h2><strong>About the Role</strong></h2> <p>As a Senior Associate, Consumer Lifecycle Marketing on the Retention team, you will be responsible for communications and programs to grow customer engagement retention across email, push notifications, SMS, and in-app messaging and ensure each campaign has completed all required steps prior to launch, delivering high quality customer experiences on time to the end-consumer. You will collaborate with all parts of the business to create and execute CRM strategies that move business metrics and surprise and delight our customers. In this role, you will sit on the Strategic Bets CRM team with a key objective of driving awareness and growth for emerging and subscale business bets.</p> <p>You will report into the Strategic Bets Lifecycle Marketing Lead for Consumer on the Retention team within the Growth Marketing organization.</p> <h2><strong>You’re excited about this opportunity because you will…</strong></h2> <ul> <li>Create CRM campaign strategy to drive awareness and growth of strategic business priorities with relevant audiences, applying a test and learn mindset</li> <li>Work closely with the Integrated Marketing function to develop campaign strategy briefs based on business needs and audience behavior, determining the best channel mix, messaging strategy, audience targeting, and number of touchpoints per program </li> <li>Develop campaign designs and copy for marketing campaigns, using first party tools to apply brand guidelines and value propositions and partnering with creative teams as needed</li> <li>Build, QA, launch, and optimize retention marketing campaigns across email, push notifications, in-app messaging, and other channels using first and third party platforms</li> <li>Develop scalable workflows, processes, and best practices to ensure campaigns are launched with high quality and minimal errors</li> <li>Establish a strong working relationship with cross functional stakeholders in our Creative Studio, Marketing Technology, Integrated Marketing, Promo Strategy, Product, Data Science, and Strategy Operations teams and partner on ways to increase campaign personalization and improve execution efficiency, using insights, data, and first party tools </li> <li>Monitor and analyze campaign performance, providing insights and recommendations to improve quality, craft and efficiency for future initiatives</li> <li>Stay current on marketing best practices in email, push, and SMS and share learnings and insights regularly with the broader marketing team</li> </ul> <h2><strong>We’re excited about you because you bring…</strong></h2> <ul> <li><strong>Experience:</strong> 3+ years of experience in Retention Marketing, Email Marketing, or Lifecycle Marketing with knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics.</li> <li><strong>Technical Proficiency:</strong> Hands-on experi ... (truncated, view full listing at source)