Account Executive, Companies
CartaHong Kong, ChinaPosted 23 February 2026
Tech Stack
Job Description
<div class="content-intro"><h2>The Company You’ll Join</h2>
<p>Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.</p>
<p>Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.</p>
<p>Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital. </p>
<p>For more information about our offices and culture, check out our <a href="https://carta.com/careers/">Carta careers page</a>.</p></div><h2>The Team You’ll Work With</h2>
<p>You will be Carta’s first Account Executive in Hong Kong, serving as the face of the company across Hong Kong, Taiwan, Greater China, Japan, and Korea - this is a true "Founder-AE" environment. While you will be the sole representative in your time zone, you are backed by a global market leader that is the gold standard for equity management.</p>
<p>You’ll act as a strategic bridge, collaborating cross-functionally with our global Product and Marketing teams to serve as the "voice of the region," ensuring our offerings are tuned to beat local incumbents and meet the specific needs of the North Asian market.</p>
<h2>The Problems You’ll Solve</h2>
<ul>
<li>Building a Category, Not Just a Pipeline: You aren’t just closing deals; you are educating a market. You will solve the challenge of establishing Carta as the premier choice in a region where competitors often lead with price.</li>
<li>Defining the GTM Strategy: You will build and execute the go-to-market strategy for North Asia from scratch, identifying high-growth hubs and tailoring our value proposition to local nuances.</li>
<li>Creating a Referral Engine: You’ll solve the "cold start" problem by developing deep relationships with "centers of influence"—top-tier VC firms, PE funds, accelerators, and law firms—to create a sustainable inbound engine.</li>
<li>Navigating Complexity: You will manage the end-to-end sales process for diverse clients, from seed-stage startups to late-stage enterprises requiring sophisticated Equity Administrative Services (EAS).</li>
<li>Positioning the "Carta Premium": You will articulate why our institutional-grade compliance, benchmarking data (CTC), and global scalability are essential for founders planning the journey from seed round to a global IPO.</li>
</ul>
<h2>About You</h2>
<ul>
<li>The Entrepreneurial Seller: You have 5–8 years of experience in SaaS sales (FinTech or LegalTech preferred) and have successfully navigated the "early hire" phase in a new market before.</li>
<li>Regional Navigator: You have a deep understanding of North Asian business cultures. You are fluent in English, and fluency in Mandarin or Cantonese is a significant advantage for this territory.</li>
<li>Master Networker: You don’t just cold call; you build community. You are comfortable walking into a room of VC partners or law firm associates and establishing immediate credibility.</li>
<li>Strategic Closer: You are adept at navigating multi-stakeholder deals involving Founders, CFOs, and HR leaders.</li>
<li>Resilient Resourceful: You thrive in ambiguity. You are motivated, rather than intimidated, by the challenge of ... (truncated, view full listing at source)
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