Senior Product Manager, Performance Video Advertising

<div class="content-intro"><h2 style="font-family: GothamBold,Helvetica,Arial,sans-serif; color: #662d91;">Teamwork makes the stream work.</h2> <p> </p> <h3 style="font-family: GothamBold,Helvetica,Arial,sans-serif;"><strong>Roku is changing how the world watches TV</strong></h3> <p>Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.</p> <p>From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.</p> <p> </p></div><h3><strong>About the team</strong></h3> <p>The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. </p> <p> </p> <h3><strong>About the role</strong></h3> <p>We're looking for a Senior Product Manager to lead the development of performance-driven video ad solutions across Roku's large-scale in-stream, pre-roll, and post-roll inventory. You will own products that help advertisers achieve measurable business outcomes by combining Roku's reach and first-party data with predictive modeling, attribution, and incrementality measurement. </p> <p>This role sits at the intersection of ad delivery, measurement, and optimization. You will define how performance is measured and improved on connected TV, building systems that translate exposure to outcomes, inform bidding and optimization, and prove incremental impact across channels. </p> <p>For California Only - The estimated annual salary for this position is between $176,163 - $297,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.</p> <p> </p> <h3><strong>What you'll be doing</strong></h3> <ul> <li>Performance video solutions: Own product capabilities that enable advertisers to drive and optimize toward performance outcomes using Roku's in-stream, pre-roll, and post-roll video inventory </li> <li>Prediction and optimization models: Partner with data science and engineering to define and productize predictive models for outcomes such as conversion likelihood, response probability, and marginal lift, and integrate those models into delivery, pacing, and optimization workflows </li> <li>Attribution frameworks: Define and evolve attribution approaches for CTV performance advertising, including post-view attribution, cross-device and cross-channel considerations, and measurement windows appropriate for video-led demand generation </li> <li>Incrementality and lift measurement: Build products that enable advertisers to measure true incremental impact, including experimental design, holdouts, lift studies, and causal measurement approaches that go beyond last-touch metrics </li> <li>Outcome-driven product metrics: Establish success metrics that tie ad exposure and optimization to advertiser outcomes, such as incremental conversions, return on ad spend, and downstream business impact </li> <li>Scalable, advertiser-ready products: Translate complex ... (truncated, view full listing at source)