Senior Marketing Analyst (Multiple Levels)

<div class="content-intro"><p><strong>We're transforming the grocery industry</strong></p> <p><span class="im">At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.</span></p> <p>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.</p> <p><strong>Instacart is a Flex First team </strong></p> <p>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. <a href="https://instacart.careers/remote/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://instacart.careers/remote/source=gmailust=1651869232122000usg=AOvVaw37OlxP8hAKN7nq4YwHQH7e">Learn more about our flexible approach to where we work.</a></p></div><h2>Overview</h2> <p>As a Marketing Analyst, you'll play a critical role in measuring, analyzing, and optimizing Instacart's growth across multiple marketing channels, including SEO, SEM, paid social, display, and other digital acquisition channels. You'll combine analytical rigor, marketing intuition, and channel fluency to uncover insights that drive smarter investment decisions and stronger performance across our marketing funnel.</p> <p>This is a rare opportunity to impact a high-growth company that's changing the way people feed their households. Our team excels in using data-driven insights and developing frameworks to address complex challenges within the marketplace. We serve as a point of connection between teams, facilitating collaboration, idea sharing, and alignment, helping Instacart develop more holistic solutions. You'll gain high visibility into Instacart's Marketing, Product, Operations, Finance, Engineering, and Data Science teams. We're looking for a self-driven, strategic thinker who can hit the ground running to ultimately influence decision-making across the entire organization.</p> <h2>About the Job</h2> <p>In this dynamic role, your responsibilities will include:</p> <ul> <li>Own reporting and insights across multiple marketing channels (SEO, SEM, paid social, display, affiliate, etc.), providing visibility into spend efficiency, CPA, ROAS, LTV, and conversion metrics</li> <li>Partner with growth marketing teams to evaluate campaign and channel performance, identify high-ROI opportunities, and optimize budget allocation across platforms</li> <li>Lead SEO performance analysis — tracking organic visibility, technical SEO health, keyword rankings, and on-site engagement data to inform both content strategy and technical roadmaps</li> <li>Build and maintain dashboards and data pipelines in SQL and BI tools (Looker, Tableau, etc.) to automate reporting and enable self-service analytics for marketing stakeholders</li> <li>Develop attribution and incrementality frameworks to understand cross-channel impact, measure marketing efficiency, and optimize investment across paid and organic channels</li> <li>Create robust analytical frameworks to refine decision-making across various marketing initiatives and channel experiments</li> <li>Conduct A/B testing and experimentation to measure channel lift, creative effectiveness, landing page optimization, and audience targeting outcomes</li> <li>Translate complex datasets into understandable narratives and actionable recommendations for ... (truncated, view full listing at source)