Staff Experience Design - Lifecycle and Growth

<div class="content-intro"><p><strong>We're transforming the grocery industry</strong></p> <p><span class="im">At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.</span></p> <p>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.</p> <p><strong>Instacart is a Flex First team </strong></p> <p>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. <a href="https://instacart.careers/remote/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://instacart.careers/remote/source=gmailust=1651869232122000usg=AOvVaw37OlxP8hAKN7nq4YwHQH7e">Learn more about our flexible approach to where we work.</a></p></div><h2>OVERVIEW</h2> <p>Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries. Food itself, however, has been a constant in people’s lives since the beginning of time. Yes, sustenance is essential, but it’s also much more than that. Food can be a part of a daily ritual or a special moment that resonates with people on a meaningful and emotional level. It can be a much-needed break in a long day, a taste that brings back memories, a creative experiment, a shared meal with loved ones, or even comfort during a hard time. Whether it’s a special occasion or an everyday occurrence, it should always be easy for people to get the ingredients they need.</p> <p>The Instacart Design Team is dedicated to making grocery shopping effortless for everyone and finding solutions to large-scale opportunities that will forever change the way people feed themselves and their loved ones. We’re a four sided marketplace and design for the needs of Consumer, Shoppers, Retailers, and Advertisers.</p> <p>We’re hiring for a Staff Product Designer to join the Lifecycle Growth team and lead experience design across Instacart’s subscription and growth ecosystem. You’ll shape how people first encounter, evaluate, commit to, and renew their relationship with Instacart—bringing strategic product thinking together with emotionally resonant, brand-forward design. This is a high-impact, highly collaborative role partnering closely with Product, Engineering, Marketing, Brand, Data Science, and Research to drive measurable business outcomes while strengthening customer trust and long-term loyalty. While this role is remote, the design lead for this pillar is located in NYC - which is one of our two in-person hubs.</p> <h2><br>About The Role</h2> <p>Daily Rhythms and Samples of Work:</p> <ul> <li>Drive and lead experience briefs with Lifecycle Growth to design end-to-end experiences for new and returning customers: from initial onboarding and education through habit formation, personalization, and eventual graduation into IC+ subscription and broader program value.</li> <li>Lead end-to-end experience design briefs across the core grocery app, from first-time order through repeat use, including home, browse, cart, checkout, post-order, and key lifecycle moments that build attachment, trust, and routine.</li> <li>Define and own experience frameworks that map key journeys (first 3 orders, building repeat patterns, meal planning, nutrition and health goals, su ... (truncated, view full listing at source)