Field Marketing Specialist, EMEA

<div class="content-intro"><div><strong>About Us</strong></div> <div> <p>At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. </p> <p><span style="font-weight: 400;">We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! </span></p> </div></div><p><strong>Contract Type: Fixed Term 12 Months<br>Available Locations: London or Lisbon</strong></p> <p><strong>About the Role</strong><strong><br></strong>We are looking for a Field Marketing Specialist to support marketing efforts across EMEA. The marketing specialist creates, delivers and executes impactful marketing programs to drive awareness and develops qualified pipeline for Cloudflare’s sales team — specifically targeting Enterprise, Field and Mid-Market accounts within the region. This position works closely with the EMEA Head of Field Marketing and wider team to develop and execute campaigns and programs designed to generate leads that contribute to sales pipeline, revenue and brand awareness..</p> <p>The right candidate will have a builder mindset, a strong knowledge of B2B demand generation best practices, be digitally savvy, have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.</p> <p><br><strong>Key Responsibilities</strong></p> <ul> <li>Reporting into the Head Marketing, EMEA based in London</li> <li>You will be responsible for supporting marketing programs and events across EMEA</li> <li>Demand generation – Work closely with other EMEA Marketing Managers, the events team, the wider Marketing Team, EMEA Business Development Team and EMEA Sales Team to develop demand and lead generation programs</li> <li>Development and execution of the EMEA marketing plan, working closely with the wider marketing team, sales team and cross-functional leadership to include multiple demand generation channels, to meet quarterly targets</li> <li>Design and execute on regional marketing activities to excite and enable sales teams and ensure growth in the region. Activities to include but not limited to; events, direct mailers, webinars, call-out campaigns, digital, email campaigns, content development, brand awareness</li> <li>Events - Work closely with the EMEA Events team to identify appropriate events across target markets, ensure success of events from messaging, branding, promotions, and follow-up.</li> <li>Optimise, research and assess new ways to drive new leads, leveraging various media, targeted lists, and other opportunities</li> <li>Providing regular reporting cadence on all marketing activities to track performance, contribution to pipeline and ROI, and adjust where necessary</li> <li>Execute inbound and outbound marketing campaigns targeting specific personas to increase awareness of Cloudflare and generate demand, thereb ... (truncated, view full listing at source)