Principal Marketing Manager - ASEAN (Singapore/Kuala Lumpur)

<div class="content-intro"><div><strong>About Us</strong></div> <div> <p>At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. </p> <p><span style="font-weight: 400;">We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! </span></p> </div></div><p><strong>Job Location: Singapore or Kuala Lumpur</strong></p> <p><strong>About the Role </strong></p> <p>Cloudflare is looking for a dynamic B2B Enterprise SaaS marketing lead, who is a driven, creative, and analytical business builder. Sounds like a fit? If so, you will have a track record of delivering high-profile programs aligned to business goals that exceed expectations. You will be dedicated to using all resources to grow our business in ASEAN: from direct lead generation, to expanding existing customer accounts and leveraging our channel and technology partner ecosystem. </p> <p>You will plan, launch, measure and optimize an omni-channel marketing strategy for the region, catering to multiple segments, focus industries and priority countries. You will be familiar and experienced with marketing tactics including events, account based marketing (ABM), Pay-per-click (PPC), display, retargeting, email, social, webinars, and content syndication, to name a few. You have a bias towards action and analytics: a desire to measure the effectiveness of marketing activities, strong project management skills, a firm approach to negotiation. You need to see the big picture and sweat the details. You will have the ability to work cross-functionally with all teams, including sales, channel, customer success, and operations, within the APAC region and globally. Deep local market experience and expertise is required for this role. </p> <p><strong>What you'll do </strong></p> <p>As ASEAN marketing lead, you will be responsible for pipeline generation via online and offline marketing strategies and tactics </p> <ul> <li>Work in cross-functional teams and collaborate closely with global demand generation, product marketing, sales, marketing operations, sales ops and many others in the development, execution and measurement of marketing initiatives </li> <li>Align the marketing activities to support the sales goals for leads and opportunities </li> <li>Measure campaign impact through SFDC and Tableau reporting, evaluate campaign ROI, and present recommendations for improvement </li> <li>Plan, promote, and host field marketing events (trade shows, conferences, executive dinners, and workshops) across the country that capture prospects and help move them into customers </li> <li>Be a champion to design and own experimental campaigns to help sales break into new markets and provide qualitative quantitative recommendations for optimisation. </li> <li>You will be responsible for the design, production, execution, and optimization of online marketing campaigns across multiple channels (e.g. SEM, organic/SE ... (truncated, view full listing at source)