Sr Product Analytics Manager

<div class="content-intro"><div><strong>About Us</strong></div> <div> <p>At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. </p> <p><span style="font-weight: 400;">We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! </span></p> </div></div><p><strong>Available Locations: Austin</strong></p> <h4><strong>About the department</strong></h4> <p>The Self-Serve Team is responsible for Cloudflare’s product led growth business that serves ~20% of the internet. We run PLG product management and growth marketing across all product categories, with a particular focus on our Free customers. We work to grow the business by understanding our customers’ needs at every stage of their journey from Awareness to Activation to Expansion and Retention. </p> <h4><strong>Who you are</strong></h4> <p>Our Product Analytics team is responsible for generating data-driven insights to help make key decisions to improve our products and help our customers. You are excited to do this at a tremendous scale across our product suite. You have experience delivering marketing campaign data sets, analysis and insights. You are world class at launching well targeted campaigns, reporting on campaign performance and drawing actionable insights to inform campaign iterations and strategic plans. You excel at immersing yourself in a lot of data and synthesizing that data into actionable insights. You love to move uncomfortably fast and thrive in ambiguity. </p> <p><strong>Responsibilities</strong></p> <ul> <li><strong>Build the Self-Serve Funnel:</strong> Map and analyze the end-to-end user journey for self-serve customers. Quantify conversion rates at all stages of the funnel. </li> <li><strong>Revenue Modeling:</strong> Build financial models to estimate growth for key self-serve plans and products from our marketing acquisition and expansion campaigns. Help us understand which features are the strongest leading indicators of retention.</li> <li><strong>Experimentation A/B Testing:</strong> Partner with cross-functional partners to document and measure experiments that impact our key metrics. </li> <li><strong>Churn Retention Analysis:</strong> Dig deep into churn data to identify "at-risk" behaviors. Answer questions like: <em>"Does a user who enables 2FA and DNSSEC have a higher Lifetime Value (LTV) than one who only uses CDN?"</em></li> </ul> <p><strong>Aha moment and Habit moment: Understand and define key moments in the customer journey to help us craft marketing campaigns that help more customers get to experience these moments sooner. </strong></p> <ul> <li><strong>Dashboarding Reporting:</strong> Build and maintain "source of truth" dashboards in <strong>Tableau</strong> and <strong>Looker</strong> that track campaign performance KPIs across all our marketing channels. </li> <li><strong>Attribution:</strong> Help refining our multi-touch attribution models ... (truncated, view full listing at source)