Sr. Website Analyst - Web Analytics

<div class="content-intro"><div><strong>About Us</strong></div> <div> <p>At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. </p> <p><span style="font-weight: 400;">We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! </span></p> </div></div><p><strong>Available Locations: Austin, TX, Mexico City or Lisbon</strong></p> <p><strong>About the role</strong></p> <p>The Web Strategy team is the digital front door to Cloudflare. We are looking for a curious, self-motivated superstar to be the analytical engine that fuels our most critical website initiatives.</p> <p>This is not a typical analyst role. We're looking for a unique blend of <strong>web analyst</strong> and <strong>marketing data analyst</strong>—a true artisan of data who can go beyond simple reporting. You will be a strategic partner, responsible for diving deep into complex datasets, stitching together disparate sources, and surfacing the "why" behind the "what." Your insights will directly inform our roadmap for needle-moving personalization and experimentation, helping us understand user journeys, identify friction points, and uncover hidden opportunities. If you are passionate about transforming raw data into compelling stories and actionable strategies, we want to hear from you.</p> <h4><strong>Key responsibilities</strong></h4> <ul> <li><strong>Lead deep-dive analysis:</strong> Serve as the subject matter expert for web analytics, conducting in-depth analyses of user behavior, conversion funnels, and content engagement across our global web properties</li> <li><strong>Stitch synthesize data:</strong> Query, extract, and blend large datasets from multiple sources including our web analytics platform, BI database, CRM, and marketing automation platforms</li> <li><strong>Develop actionable insights:</strong> Go beyond dashboards to deliver rich insights on user journeys, segmentation, friction points, trends, and projections. Your analysis will be the catalyst for strategic decisions</li> <li><strong>Build compelling visualizations:</strong> Design, develop, and maintain robust dashboards and reports in Tableau, Looker Studio, Adobe Analytics, and similar tools tailored to various audiences, from executive leadership to marketing campaign managers</li> <li><strong>Fuel experimentation personalization:</strong> Partner closely with the A/B testing and personalization teams to formulate hypotheses, design measurement frameworks, and conduct post-test analysis to determine the business impact of our initiatives</li> <li><strong>Apply AI:</strong> Continuously evaluate applicability of internal AI tools and capabilities to increase velocity, timeliness, and quality of insights</li> <li><strong>Model forecast:</strong> Develop and run statistical models to forecast key web metrics, predict user behavior (e.g., propensity to convert), and identify the key drivers of succ ... (truncated, view full listing at source)