Brand Marketing Senior Lead

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a> to see how we empower creators to own their own destiny.</em></p></div><p>Welcome to a rare moment in a brand’s life. The foundation is strong. The ambition is big. And the next chapter hasn’t been written yet. That’s where you come in.</p> <p>We’re looking for someone who wants to help write that next chapter—shaping how the world experiences Klaviyo as we grow from early momentum into something truly iconic.</p> <p>A bit about you:</p> <p>Dream big? Check.</p> <p>Consume culture voraciously? Yup.</p> <p>Not afraid to challenge conventions to create work that actually matters? Absolutely.</p> <p>As Senior Lead, Brand Marketing, you’ll have real ownership to shape our brand—building on what’s working while bringing fresh ideas that break through the noise. As a hands-on leader, you’ll partner with Klaviyos around the world to deliver brand campaigns across traditional channels, while expanding our presence through influencer programs, partnerships, experiential, and other awareness-driving ideas.</p> <p>You’ll help drive our global brand strategy as we scale toward household-name status, working at the intersection of brand strategy, creative excellence, and data-informed marketing. This role is for an ambitious builder eager to make a measurable impact—and have a lot of fun doing it.</p> <p>Sound like your next chapter? Take the reins of a brand with strong bones and help evolve it into something truly remarkable on the global stage.</p> <p> </p> <p><strong>How you'll make a difference:</strong></p> <ul> <li>Develop and oversee a holistic brand marketing strategy – from positioning to idea development to KPIs - that drives awareness. </li> <li>Evolve and refine our brand strategy and positioning platform, as needed, to ensure it is evocative and differentiated.</li> <li>Lead integrated global brand campaigns across channels</li> <li>Lead brand amplification strategies for tentpole launch moments, working closely with cross-functional teams.</li> <li>Develop and execute brand marketing initiatives across influencer, experiential, partnerships/sponsorships and other brand-building levers that extend reach.</li> <li>Manage relationships with agency partners to ensure strong collaboration.</li> <li>Partner cross-functionally with Creative, Product Marketing, Customer Marketing, Social Media, PR and International teams to ensure alignment across business objectives and collaboration of effort</li> <li>Working with our agency partners, own brand measurement and campaign reporting to leadership, leveraging insights to iterate and learn. </li> <li>Bring strategic rigor to brand planning by setting priorities, sequencing initiatives and owning the brand calendar.</li> </ul> <p> </p> <p><strong>Who you are:</strong></p> <ul> <li>10+ years of experience in brand marketing with some within technology, B2B and/or B2B2C brands</li> <li>Proven track record building and scaling brands within high-growth companies</li> <li>A creative thinker who is also comfortable in the data. Strong creative judgment and the ability to give clear, actionable feedback.</li> < ... (truncated, view full listing at source)