Senior Customer & Advocacy Marketing Manager, EMEA

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a> to see how we empower creators to own their own destiny.</em></p></div><p><strong>London, UK (Hybrid: 3 days p/week in office)</strong></p> <p><strong>About the Team and Role</strong></p> <p>At Klaviyo, our best marketing comes from the success of our customers. With more than 193,000 brands using our platform, we have the privilege of turning incredible customer stories into powerful programmes that inspire, educate, and drive growth.</p> <p>We’re looking for a <strong>Snr Customer Advocacy Marketing Manager, EMEA</strong> to lead how we celebrate, activate, and amplify our customers across one of Klaviyo’s most diverse and high-growth regions.</p> <p>This isn’t a typical advocacy role. EMEA spans multiple countries, languages, and levels of digital maturity, demanding a hyper-local, culturally intelligent approach. You’ll uncover and champion Klaviyo’s biggest advocates, from fast-growing ecommerce disruptors to established retail brands, transforming their success into stories and activations that build trust and influence across the region.</p> <p>Sitting within the EMEA Brand Content team and collaborating with our global Community Customer Marketing team in Boston, you’ll work cross-functionally with Product Marketing, Sales, Customer Success, Education, Events, and Content to create scalable programmes that drive meaningful customer engagement and impact throughout EMEA.</p> <p><strong>How You’ll Make a Difference</strong></p> <p><strong>Customer Storytelling</strong></p> <ul> <li>Identify and develop a portfolio of customer advocates across EMEA with a focus on markets such as (but not limited to) UK, France, Germany, Spain, Italy and Benelux and the Nordics, prioritising those that align with Klaviyo’s regional growth goals.</li> <li>Develop frameworks for ‘local hero’ storytelling - amplifying influential brands across all target segments within each sub-region.</li> <li>Partner with PR, Events, CS and Sales to spotlight EMEA brands across earned, owned, and shared channels.</li> <li>Partner with the global Customer Marketing team to adapt and scale storytelling formats, short videos, written narratives, social highlights, and thought leadership features.</li> </ul> <p><strong>Reference Advocacy </strong></p> <ul> <li>Support and grow Klaviyo’s global customer advocacy program in EMEA, building relationships with top advocates and ensuring customer participation across speaking engagement, media, and reference opportunities.</li> <li>Manage the pipeline of referenceable customers across EMEA and facilitate customer connections for internal teams including Product Marketing, Sales, CS and PR.</li> <li>Develop in-region strategies to deepen engagement among top EMEA customers.</li> </ul> <p><strong>Regional Activations </strong></p> <ul> <li>Partner with Events, Community, and Marketing teams to source and prepare customer speakers for flagship moments such as K:LDN, webinars, and key regional events.</li> <li>Identify and activate customers to share their stories across partner, industry, and community platforms, both in-person and dig ... (truncated, view full listing at source)