Lifecycle Marketing Associate

<div class="content-intro"><p>Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.</p></div><h3><strong>What is The Role</strong></h3> <p>We are looking for a <strong>Program Associate, Lifecycle Marketing</strong> to support and grow <strong>product-led email programs</strong> that help users move through <strong>activation, adoption, and expansion</strong>.</p> <p>In this role, you’ll work closely with <strong>IT, Marketing Operations, Product Analytics, Product Marketing, Product, and regional teams</strong> to deliver <strong>thoughtful, timely, and locally relevant email experiences</strong>. You’ll play a key role in bringing email strategies to life, helping identify <strong>product- and behavior-based triggers</strong>, and using <strong>data and product signals</strong> to improve performance over time.</p> <h3><strong>What You Will Be Doing</strong></h3> <p><strong>Email Program Execution, Automation Experimentation</strong></p> <ul> <li>Execute the email marketing strategy, including audience sourcing, nurture flow design, automation, and product‑triggered messaging</li> <li>Build and manage automated, scalable email programs using Marketo, including lifecycle and behavior‑based flows</li> <li><strong>Connect product telemetry with Marketo</strong> to create audience segmentation and build automated nurture campaigns based on user behavior and product usage.</li> <li>Design and execute email experimentation (A/B and multivariate testing) to optimize subject lines, messaging, timing, and conversion performance</li> <li>Work closely with IT, Marketing Operations, and Product Analytics teams to identify, build, and operationalize email triggers based on product telemetry and user behavior</li> <li>Actively source new sources of the audience to increase the email campaign reach</li> <li>Support the scaling of product‑led and lifecycle email programs across regions</li> </ul> <p><strong>Nurture Programs Optimization</strong></p> <ul> <li>Operational health and optimization nurtures that guide users toward best practices, feature adoption, and improved system performance</li> <li>Trial‑to‑paid and entry‑level‑to‑cloud conversion nurtures, including localized messaging to support global audiences</li> <li>Product‑ and solution‑specific nurtures tailored to distinct use cases, personas, and stages of the user journey</li> <li>Product telemetry– and behavior‑based nurtures triggered by in‑product signals, usage patterns, and lifecycle milestones</li> <li>Partner with Analytics to track performance and continuously improve engagement and conversion</li> </ul> <p><strong>Operations, Quality Compliance</strong></p> <ul> <li>Ensure operational excellence across all email programs, including QA, deliverability, and regional scalability</li> <li>Maintain compliance with email regulations and internal governance standards</li> <li>Contribute to documentation and best practices to support repeatable, scalable execution</li> </ul> <p><strong>Cross‑Functional Collaboration</strong></p> <ul> <li>Collaborate with Product Marketing, Product, IT, Marketing Operations, and Product Analytics to align messaging with product priorities and user journeys</li> <li>Coordinate inputs across teams to deliver accurate, relevant, and timely email communications</li> </ul> <h3>What You Bring</h3> <ul> <li><strong>2–3 years of experience</strong> working with email marketing platform ... (truncated, view full listing at source)