Outreach Program Manager

<div class="content-intro"><p>Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.</p></div><h3><strong>What is The Role</strong></h3> <p>As a Senior Outreach Program Manager at Elastic, you will lead the strategy, execution, and continuous improvement of our outreach platform, a key tool in growing our sales pipeline across General Business, Mid-market, Enterprise, and Strategic segments. This includes end-to-end management of Outreach.io, including configuration, content development, process optimization, and reporting. In this role, you’ll ensure alignment across multiple business functions to drive sales growth and increase the efficiency of our sales engagements.</p> <p>You’ll collaborate with Sales Development (SDR), Marketing, Sales, Sales Operations, and Enablement to build data-driven, targeted outreach strategies that help our sellers engage prospects more efficiently and consistently.</p> <h3><strong>What You Will Be Doing</strong></h3> <ul> <li><strong>Develop Outreach Strategy Playbooks:<br></strong>Design and continually refine outreach strategies and playbooks, taking into account key variables like inbound/outbound focus, personas, verticals, messaging stages, and solution plays.</li> <li><strong>Outreach Platform Management:<br></strong>Lead all aspects of the daily configuration and performance of Outreach.io, ensuring functionality that meets the evolving business goals while driving measurable results.</li> <li><strong>Cross-Functional Collaboration:</strong><br>Work in partnership with multiple teams to synchronize messaging and optimize campaign performance, aligning outreach capabilities with broader demand generation strategies.</li> <li><strong>Content Development Optimization:</strong><br>Partner with internal teams to build and run email sequence strategies, LinkedIn outreach, and other prospecting materials. Ensure all content is up-to-date, relevant, organized and tailored to specific personas and customer segments.</li> <li><strong>Performance Analytics Reporting:<br></strong>Analyze metrics such as sequence performance, email reply rates, opt-out rates, call connect rates and A/B test results. Provide data-driven recommendations and insights to refine content, sequences, and processes. Present findings and performance reports to leadership.</li> <li><strong>Training Enablement:<br></strong>Develop training materials and documentation in partnership with Sales Enablement to enable onboarding of new reps and continuous Outreach.io usage.</li> <li><strong>Campaign Prioritization Execution:<br></strong>Collaborate with marketing and sales leadership to prioritize and define outbound campaigns and set sequence goals aligned with overall business objectives.</li> <li><strong>Governance Best Practices:<br></strong>Establish and carry out standard processes for Outreach.io content creation, sequence management, and reporting governance to ensure consistency and scalability across teams.</li> <li><strong>System Integrations Troubleshooting:<br></strong>Collaborate with IT and Sales Operations teams to ensure smooth integrations with Salesforce, Seismic, LinkedIn Sales Navigator, conversational intelligence tools and troubleshoot any system issues that may arise.</li> <li><strong>Reporting Data Analysis:<br></strong>Partner with Sales Operations to craft and implement reporting infrastructures that measure the success of outreach programs ... (truncated, view full listing at source)