Digital Advertising Manager, Paid Search

<p><strong>The Basics:</strong></p> <p><span class="TextRun SCXW222259709 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong">We are </span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong">seeking</span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong"> a data-driven, strategic Digital Advertising Manager, Paid Search to own and scale our paid search</span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong"> and video</span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong"> program</span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong">s</span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong"> across Google Microsoft. </span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong">You’ll</span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong"> define strategy, manage budgets, </span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong">optimize</span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong"> performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. </span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong">We’re</span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong"> looking for someone who </span><span class="NormalTextRun SCXW222259709 BCX0" data-ccp-charstyle="Strong">has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities. </span></span><span class="EOP SCXW222259709 BCX0" data-ccp-props="{}"> </span></p> <p class="p1"><span style="font-weight: 400;"><strong><em>This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of <span style="text-decoration: underline;">three</span> days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA.</em></strong></span></p> <p><strong>What you’ll do:</strong></p> <ul> <li><span data-contrast="none"><span data-ccp-charstyle="Strong">Lead end-to-end strategy and execution of </span><span data-ccp-charstyle="Strong">global </span><span data-ccp-charstyle="Strong">paid search</span><span data-ccp-charstyle="Strong">, </span><span data-ccp-charstyle="Strong">video</span><span data-ccp-charstyle="Strong">, Demand</span><span data-ccp-charstyle="Strong"> </span><span data-ccp-charstyle="Strong">Gen</span><span data-ccp-charstyle="Strong"> </span><span data-ccp-charstyle="Strong">campaigns </span><span data-ccp-charstyle="Strong">across</span><span data-ccp-charstyle="Strong"> </span><span data-ccp-charstyle="Strong">Google</span><span data-ccp-charstyle="Strong"> Microsoft</span></span><span data-ccp-props="{}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none"><span data-ccp-charstyle="Strong">Create </span><span data-ccp-charstyle="Strong">structured testing roadmaps for </span><span data-ccp-charstyle="Strong">ad groups, keyword </span><span data-ccp-charstyle="Strong">match </span><span data-ccp-charstyle="Strong">types, google conversion signals, bid st</span><span data-ccp-charstyle="Strong">rategies</span><span data-ccp-charstyle="Strong">, </span><span data-ccp-charstyle="Strong">ad messaging</span><span data-ccp-charstyle="Strong">,</span><span data-ccp-charstyle="Strong"> and click-path journeys</span></span><span data-ccp-props="{}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="2" data-list-de ... (truncated, view full listing at source)