Field and ABM Marketing Manager - Central

<p><strong>Locations: </strong>Alabama, Arkansas, Illinois, Iowa, Kansas, Louisiana, Minnesota, Missouri, Nebraska, North Dakota, Tennessee, Texas, Wisconsin</p> <p><strong>The Basics:</strong></p> <p>The Field ABM Marketing Manager is responsible for driving regional marketing initiatives that align with sales goals, developing and executing targeted Account-Based Marketing (ABM) programs, and collaborating across teams to deliver integrated campaigns. The role focuses on engaging priority accounts, optimizing campaign performance, and supporting sales enablement through strategic partnership and effective communication.</p> <p><strong>What you’ll do:</strong></p> <ul> <li><span data-contrast="auto">Strategic Partnership with Sales: Collaborate closely with regional sales leaders to align marketing strategies with quarterly pipeline and revenue goals. </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">ABM Program Development: Design and execute targeted ABM programs (1:few, 1:many) to engage priority new business accounts, moving them through the funnel with personalized, multi-touch campaigns.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Integrated Campaign Execution: Partner with cross-functional teams (Product Marketing, Digital, Creative, Events, and Alliances) to deliver multi-channel programs including email, webinars, direct mail, digital ads, and field events.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Event Strategy Execution: Plan and host high-impact regional events that drive mid-funnel engagement and accelerate sales cycles.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Performance Optimization: Use data-driven insights and industry best practices to measure, analyze, and optimize campaign performance across channels and accounts. </span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Sales Enablement Communication: Ensure tight coordination with Sales on campaign execution, lead follow-up, and feedback loops. Advocate for sales needs and keep stakeholders informed on marketing priorities.</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Marketing Operations Savvy: Leverage tools like Salesforce, Marketo, 6Sense, and LinkedIn Campaign Manager to execute and track campaigns independently.</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong>We’re looking for someone with:</strong></p> <ul> <li><span data-contrast="auto">3-5 years of experience in B2B enterprise marketing, with a strong background in field marketing and ABM Proven success in building and executing demand generation programs that drive pipeline and revenue</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Strategic thinker with a bias for action and results</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Strong project management and problem-solving skills</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Excellent communicator and collaborator across teams and functions</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Experience with marketing technologies including Salesforce, Marketo, 6Sense, and LinkedIn Campaign Manager</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Creative, proactive, and resourceful mindset with the ability to thrive in a fast-paced, dynamic environment</span><span data-ccp-props="{}"> </span></li> <li><span data-contrast="auto">Willingness to travel (~20–25%)</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong>About Tanium </strong></p> <p><span class="TextRun SCXW204325621 BCX0" lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW204325621 BCX0">Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, sea ... (truncated, view full listing at source)