Staff Software Engineer

<div class="content-intro"><p>Ready to be pushed beyond what you think you’re capable of?</p> <p>At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.</p> <p>To achieve our mission, we’re seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company’s hardest problems.</p> <p>Our <a href="https://www.coinbase.com/mission">work culture</a> is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.</p> <p>While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.</p></div><div>The Top of Funnel team is responsible for capturing organic user interest through SEO and optimizing the logged-out web experience to convert curious visitors into Coinbase users. We serve over 5 million pageviews per month across critical logged-out surfaces including Asset Detail Pages, How-to-Buy pages, Converter pages, and marketing landing pages.<br>We are seeking a Staff Software Engineer with deep frontend expertise and strong backend capabilities to lead technical strategy across our logged-out web platform. You will architect and build performant, SEO-optimized web experiences, define the future of our marketing attribution and user tracking, and ensure our Marketing Server infrastructure delivers reliable, scalable SSR at the edge. This role requires someone who can work across the full stack — from React/Next.js frontend to Node.js/Go backend services — while driving technical leadership and mentoring engineers across the team.<br>As Coinbase expands into the Everything Exchange — spanning equities, derivatives, prediction markets, and DEX assets — our team is building the scalable programmatic systems that generate millions of SEO-optimized pages and the self-serve marketing tools that reduce engineering dependency. You'll be at the center of this effort, shaping the technical strategy that powers how the world discovers Coinbase.<br><br>What you'll be doing:</div> <ul> <li>Drive rapid experimentation by leveraging best practices and tooling to create a repeatable, simple framework for quick logged-out experimentation</li> <li>Build and optimize programmatic SEO pages that scale across millions of assets (crypto, equities, derivatives, prediction markets)</li> <li>Optimize logged-out web experiences for SEO, web performance, and user conversion</li> <li>Architect multi-product logged-out experiences to support Coinbase's asset expansion</li> <li>Scale marketing and user tracking to enable marketing teams to effectively manage and optimize campaigns across multiple user segments and channels</li> <li>Improve marketing attribution, measurement, and data quality across ad platforms</li> <li>Provide technical leadership across the team and work closely with management and stakeholders to define strategic roadmaps</li> <li>Mentor and coach engineers across the team on design techniques, coding standards, and growth engineering best practices</li> <li>Identify and drive technical debt reduction and performance improvements across the logged-out platform</li> </ul> <div>What we look for in you:</div> <ul> <li>Frontend Expertise: Deep expe ... (truncated, view full listing at source)