Senior Product Manager, Growth

<div class="content-intro"><p><strong>We're transforming the grocery industry</strong></p> <p><span class="im">At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.</span></p> <p>Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.</p> <p><strong>Instacart is a Flex First team </strong></p> <p>There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. <a href="https://instacart.careers/remote/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://instacart.careers/remote/source=gmailust=1651869232122000usg=AOvVaw37OlxP8hAKN7nq4YwHQH7e">Learn more about our flexible approach to where we work.</a></p></div><p><strong>Overview</strong></p> <p> </p> <p><strong><em>About the Role</em></strong></p> <p><em>We are seeking a Senior Product Manager to own lifecycle experiences across Instacart: helping new and existing customers discover more value on our marketplace, build habits, and deepen their relationship with Instacart over time.</em></p> <p><em>You will be responsible for defining when, where, and how we engage users across their journey, from helping new customers trust us for fresh food delivery and complete their first orders, to encouraging adoption of features like IC+ membership, family and group ordering, and retailer loyalty benefits, to giving existing users compelling reasons to come back more often.</em></p> <p><em>You’ll use a broad toolkit—in-app experiences, onboarding flows, education, personalization, incentives, gamification, email, and push—to remove friction, address user anxieties, and highlight the most relevant value for each customer. </em></p> <p><em>This is a unique opportunity to have end‑to‑end ownership of a critical lifecycle portfolio that is core to Instacart’s growth.</em></p> <p> </p> <p><strong><em>About the Team - </em></strong><em>Instacart’s Lifecycle Experiences Product team is responsible for driving more user engagement on our platform via the ideation and delivery of delightful consumer experiences. The team owns lifecycle growth – helping new users form habits on our platform, encouraging existing users to try new use cases and product types, and highlighting valuable features to all users who aren’t taking advantage of them (e.g. membership in our IC+ subscription program, discounts from retailer loyalty programs, etc).</em></p> <p> </p> <p><strong>About the Job </strong></p> <ul> <li><strong><em>Use data to uncover lifecycle opportunities</em></strong><strong><em><br></em></strong><em>Use data‑driven insights to identify which experiences are most compelling for which users at which moments. </em></li> <li><strong><em>Envision and ship lifecycle experiences across channels</em></strong><em><br></em><em>Work with marketing, design, and engineering to envision and bring to life end‑to‑end lifecycle experiences, spanning in‑app surfaces, email, and push, that guide users toward higher‑value behaviors (e.g., completing first orders, trying new missions, adopting IC+, linking loyalty, and reordering more often).</em></li> <li><strong><em>Run high‑velocity experimentation</em></strong><strong><em><br></em></strong><em>Design and execute a portfolio and drum ... (truncated, view full listing at source)