Customer Marketing Manager

<div class="content-intro"><p>Talkdesk is pioneering a new era of Customer Experience Automation (CXA), redefining how the world’s most admired brands interact with their customers through AI. Our global team of courageous innovators is customer-obsessed, building AI-first solutions that put empathy, trust, and transparency at the center of every interaction. We foster an inclusive culture where diverse perspectives drive our success and every voice belongs. Combining the stability of a global leader with the agility of a disruptor, Talkdeskers are empowered with the autonomy to drive meaningful impact, while giving back to the communities and environment around us.</p> <p>Talkdesk has been recognized as a Leader in the Gartner® Magic Quadrant™ for Contact Center as a Service (CCaaS) and in the G2 Overall Grid® Reports for AI Agents and Contact Center. With seven consecutive years on the Forbes Cloud 100 and multiple AI Breakthrough awards, there has never been a more exciting time to join us as we shape the future of customer experience automation!</p></div><h3> </h3> <h3><strong>About the Role</strong></h3> <p>Talkdesk is looking for a <strong>Marketing Manager, Customer Experience Advocacy</strong> to support and scale our post-sale customer journey and Advisory Board programs. This is a highly visible, customer-facing role on the <strong>Customer Marketing team</strong>, ideal for someone who is excited by <strong>building real relationships with customers</strong>, celebrating their success, capturing the voice of the customer and using <strong>data and experimentation</strong> to improve lifecycle engagement.</p> <p> </p> <p>As Talkdesk continues to grow its enterprise footprint and Customer Experience Automation (CXA) strategy, the post-sale experience has become one of our most powerful levers for retention, expansion, and advocacy. In this role, you’ll work closely with Customer Marketing leadership to help orchestrate how customers experience Talkdesk after the sale, ensuring communications are timely, relevant, personalized, and measurable.</p> <p> </p> <p>This is an exceptional opportunity for a marketer who wants to deepen their skills in <strong>lifecycle marketing, customer advocacy, and analytics</strong>, while partnering directly with customers and cross-functional teams.</p> <p> </p> <h3><strong>What You’ll Do</strong></h3> <h4><strong>Post-Sale Customer Journey Lifecycle Support</strong></h4> <ul> <li>Support the mapping and evolution of the post-sale customer journey across onboarding, adoption, expansion, and renewal</li> <li>Help develop and refine customer-facing communications, including welcome flows, product updates, training touchpoints, advocacy invitations, and community content</li> <li>Partner with cross-functional teams (Customer Success, Product, Support, Marketing Ops) to reduce noise, eliminate duplication, and close gaps in customer communications</li> </ul> <p><strong>Customer Communications Data Foundations</strong></p> <ul> <li>Assist in strengthening customer data foundations to ensure communications reach the right personas at the right time</li> <li>Help maintain accurate customer contact data in Salesforce, aligned with Gainsight and Talkdesk systems</li> <li>Support opt-in, preference, and segmentation strategies that improve relevance and reduce fatigue</li> </ul> <p><strong>Measurement, Optimization Experimentation </strong></p> <ul> <li>Monitor engagement metrics across post-sale communications (email, community, events, advocacy programs)</li> <li>Analyze performance trends and identify opportunities to improve targeting, timing, and messaging</li> <li>Design and execute A/B tests to continuously optimize subject lines, content, cadence, and calls to action</li> <li>Help establish reporting baselines and dashboards that track engagement, fatigue signals, and lifecycle impact</li> <li>Bring a hypothesis-driven mindset: test, learn, iterate, repeat</li> </ul> <h4><strong>Customer ... (truncated, view full listing at source)