Sr. Marketing Manager, B2B

<div class="content-intro"><h2><strong>About Betterment</strong></h2> <p><a href="http://www.betterment.com/">Betterment</a> is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, <strong>to empower people to build wealth with confidence and ease</strong>. We’re headquartered in NYC and offer hybrid NY-based positions (Four days/ week in-office).</p></div><h2> </h2> <h2><strong>About the role</strong></h2> <p>Betterment is seeking an experienced B2B marketer to lead the demand- and pipeline-generation marketing efforts that support our 401(k) sales organization. </p> <p>Reporting into the VP of Growth Marketing, the Sr. Marketing Manager will both lead and execute on growth strategies for Betterment’s 401(k) line of business, Betterment at Work. As a full-stack, hands-on B2B marketer with experience growing disruptive, tech-forward SaaS solutions, you thrive on broad responsibility, driving strategy, executing tactics, and partnering with your stellar sales leader counterparts. Most importantly, you’re excited for an opportunity to accelerate your personal and professional development leading a fast-moving team of focused, analytical, and driven people.</p> <p>This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees. </p> <ul> <li>New York City: $135,000-$155,000</li> </ul> <p>We offer a competitive equity package, health, dental and vision benefits, life and ADD, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus. For jobs based out of our NYC HQ, we require in office attendance Monday through Thursday, weekly.</p> <h2><strong>A day in the life</strong></h2> <ul> <li><strong>Manage a team </strong>of three growth marketers working across channels to deliver sales pipeline</li> <li><strong>Develop and implement marketing strategies</strong> through lead generation, qualification, and nurture campaigns across multiple audience targets and lifecycle stages</li> <li><strong>Plan, orchestrate, and optimize</strong> marketing automation efforts across digital marketing, paid social, content, and email channels</li> <li><strong>Analyze and assess efficacy/ROI</strong> of media spend and resourcing</li> <li><strong>Collaborate cross-functionally</strong> and resourcefully to get things done across sales, sales development, enablement, event production, product, and product marketing</li> </ul> <h2><strong>What we’re looking for</strong></h2> <ul> <li>6+ years experience in B2B marketing, including MQL and SQL practices</li> <li>6+ years experience with marketing automation and CRM for lead generation and nurture (Hubspot and Salesforce expertise a huge plus!) </li> <li>3+ years experience managing direct reports</li> <li>Highly experienced with digital advertising, email marketing, and event sponsorship tactics</li> <li>Experience managing a PL: budget planning, performance reporting, etc</li> <li>Experience working with 401(k), financial services technology, or other regulated industries a plus</li> </ul> <h4> </h4><div class="content-conclusion"><h2><strong>What being at Betterment means for you</strong></h2> <p><strong>We change lives</strong></p> <p>Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.< ... (truncated, view full listing at source)