Senior Product Designer, AI Growth Activation and Partnerships

<p>Asana is looking for a Senior Product Designer to lead the evolution of our early activation experiences as users increasingly discover and adopt software through LLM interfaces like ChatGPT, Claude, and Gemini. In this role, you’ll design intuitive, engaging journeys that use AI to translate user intent into clear starting points, helping new users quickly understand where Asana provides value and how it fits into their work. Collaborating closely with cross-functional partners, you’ll shape and iterate on experiences that guide users from their first interaction through to confident, sustained usage.</p> <p>This role is ideal for a designer who thrives in fast-paced, ambiguous environments, values user-centered design, and is excited by product-led growth challenges. We’re looking for someone who combines strong product thinking with user research and data insights to identify opportunities across onboarding and adoption—ensuring new users move seamlessly from initial setup to meaningful, value-driven engagement.</p> <p>This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.</p> <p><strong>About the design team</strong></p> <p>We design the future of teamwork. Asana has a bold, ambitious mission: help humanity thrive by enabling the world’s teams to work together effortlessly. Our design team is at the heart of that mission.</p> <p>Asana Design is an inclusive and collaborative community. We’re a diverse group of designers from different backgrounds (product, brand and content design, design operations, producers, motion design, film, copywriting). We are a team that loves combining research, data insights, and peer feedback into a human-centered design process to produce designs that are core to the power of our applications. We partner with people across Asana to create our product, shape our brand, and drive greater impact through design. We use design to solve challenges and create experiences that customers love. We also take the time to get weird and have fun along the way.</p> <p>Learn more about our team:</p> <ul> <li><a href="https://asana.design/">Asana Design</a></li> <li><a href="https://medium.com/asana-design">Asana Design Medium</a></li> <li><a href="https://www.instagram.com/asanadesignteam/">Asana Design Instagram</a></li> <li><a href="https://dribbble.com/asana">Asana Dribbble</a></li> </ul> <p>Asana culture:</p> <ul> <li><a href="https://asana.com/diversity-and-inclusion">Diversity, Inclusion, Belonging</a></li> <li><a href="https://blog.asana.com/2019/11/culture-fuels-business-results/">How we’ve designed a culture that fuels our business results</a></li> <li><a href="https://blog.asana.com/2020/02/how-i-advanced-my-career-through-asanaup/">How I advanced my career through AsanaUP</a></li> </ul> <p><strong>What you’ll achieve:</strong></p> <ul> <li>Design how Asana shows up in LLM-driven discovery experiences, shaping how users encounter, understand, and evaluate Asana through conversational AI interfaces like ChatGPT, Claude, and Gemini as these become primary entry points to work software.</li> <li>Partner closely with product, engineering, data science, research, and business teams to design the end-to-end handoff experience between LLM platforms and Asana, ensuring transitions from discovery into the product feel clear, trustworthy, and grounded in real user value.</li> <li>Design and iterate on in-product LLM-to-trial onboarding and early activation journeys, translating user intent from conversational AI into meaningful starting points in Asana that help new users quickly recognize value and confidently begin using the product.</li> <li>Partner wi ... (truncated, view full listing at source)