Sr. Manager, Business Development

<div class="content-intro"><h3><span style="font-weight: 400;"><strong>About AppLovin</strong></span></h3> <p>AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: <a href="http://www.applovin.com/">www.applovin.com</a>.</p> <p><span style="font-weight: 400;">To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.</span></p> <p>Fortune recognizes AppLovin as one of the Best Workplaces in the Bay Area, and the company has been a Certified Great Place to Work for the last four years (2021-2024). Check out the rest of our awards <a href="https://www.applovin.com/jobs/">HERE</a>.</p></div><h3><strong>About AppLovin’s eCommerce Team</strong></h3> <p>We are powering the next wave of eCommerce growth. Specializing in performance advertising, we help brands achieve profitable growth by connecting them to over 1 billion daily users across thousands of the world’s top mobile games. This scale is driven by Axon (https://axon.ai), AppLovin’s advertising platform, which enables businesses of all sizes to find their ideal customers and maximize ROI.</p> <p>AppLovin’s global team combines people from different backgrounds and perspectives, united by a shared ambition to always pursue excellence and win together in a fast-moving market. We are intentional about the culture we are building and seek candidates who are outstanding in their own right while remaining deeply committed to the success of others.</p> <h3><strong>About the Role</strong></h3> <p>We are hiring our first BD Leader in Japan to help establish and scale AppLovin’s eCommerce business in the market. This is a rare opportunity to enter at an early stage and play a critical role in revenue growth, strategic partnerships, and go-to-market execution. </p> <p>You will define market strategy, secure and grow strategic advertiser relationships, and serve as the voice of Japan within global eCommerce organization. This role requires a leader who can operate at both the executive and hands-on levels, combining strategic judgment with deep performance marketing expertise.</p> <p>In this highly visible, client-facing role, you will work closely with eCommerce advertisers, regional leadership, and global product teams to drive adoption, performance, and long-term growth.</p> <h3><strong>Responsibilities</strong></h3> <ul> <li>Own end-to-end strategy and revenue growth for AppLovin’s eCommerce business in Japan.</li> <li>Define and execute the local go-to-market strategy, including market entry, advertiser segmentation, and growth priorities.</li> <li>Build and expand a portfolio of strategic eCommerce partnerships, engaging directly with CMOs, founders, and senior marketing leaders.</li> <li>Serve as a trusted executive-level advisor to top advertisers, guiding long-term growth strategy and performance optimization.</li> <li>Lead complex commercial discussions, including long-term partnerships, scaling plans, and strategic investments.</li> <li>Oversee campaign performance at a strategic level, ensuring teams and partners are optimizing toward ROAS, LTV, and growth objectives.</li> <li>Translate local market insights into clear recommendations that influence global product strategy, roadmap prioritization, and commercial models.</li> <li>Partner closely with global Sales, Product, and Data Science leadership to evolve AppLovin’s eCommerce offering.</li> <li>Represent AppLovin as a senior leader in the local ecosystem, including at industry events, conferences, and executive foru ... (truncated, view full listing at source)