Performance Marketing Manager

We’re building the next generation of employee benefits infrastructure.At Happl, we help global teams design, manage, and scale benefits that actually work for their people by using AI, across flex allowances, benefits, insurance, recognition, and wellbeing, all in one intelligent platform.Happl is backed by leading investors such as YCombinator, 6Degrees Capital, and more, known for backing leading companies such as Deel, Rippling, Airbnb, Coinbase, Dropbox, and most recently was awarded a place in the UK’s top 100 startups for 2026.About the roleAs a Performance Marketing Manager at Happl, you’ll take the lead on how we generate and scale demand.This isn’t just about running ads. You’ll help build a performance engine that brings the right companies to Happl and turns interest into a qualified pipeline. From testing new channels to refining conversion journeys, you’ll focus on what drives real commercial impact.You’ll work closely with Sales, Product, and Leadership to align campaigns with our wider strategy, using data to guide decisions and continuously improve results. You’ll help shape how we grow, and make sure our marketing spend works hard for the business.What you’ll be doingOwning Happl’s paid acquisition strategy end-to-end, managing and scaling channels such as Google, LinkedIn, Meta, and emerging platforms to drive qualified pipelineManaging day-to-day budget allocation across channels, dynamically shifting spend to hit MQL, SQL, and revenue targetsContinuously optimising campaigns, audiences, bidding strategies, and landing pages to improve conversion rates and maximise return on ad spendDesigning and running structured experiments across creatives, messaging, offers, and channels, with clear hypotheses, success metrics, and documented learningsApplying a strong commercial lens to performance, closely tracking CAC, LTV, payback periods, and lead quality to ensure growth is efficient and scalableWorking closely with Content, and GTM teams to develop high-performing ad creatives and compelling conversion journeysPartnering with Sales and RevOps to align on lead quality, pipeline progression, and revenue attributionBuilding and maintaining clear performance dashboards, providing the business with accurate, timely reporting and actionable insightsIdentifying new growth opportunities, from untapped channels to new audience segments, and building the playbooks to scale themSupporting new product or market launches with structured paid strategies that generate early traction and measurable impactWhat we’re looking for3+ years in B2B SaaS performance or growth marketingProven experience scaling paid channels that drive pipeline and revenueStrong grasp of Google, LinkedIn, Meta and paid media optimisationCommercially sharp, confident managing CAC, LTV, ROAS and lead qualityData-driven, comfortable with attribution, analytics and structured experimentationExperienced running A/B tests across creatives, audiences and landing pagesStrong cross-functional collaborator across Sales, RevOps, Product and ContentOrganised, proactive and always looking for smarter ways to scale growthIf you don’t meet every requirement but feel this role fits your trajectory, we’d still love to hear from you!Why join HapplBe part of building the future of employee benefitsCompetitive base salaryMeaningful equity in a high-growth, early-stage company. Own what you build!Flexible hybrid working from day oneFull access to your own Happl benefits platform, practicing what we preachOptional Private Health InsuranceOptional Dental insurance (including family cover)A flexible Wellbeing budget, spend it on whatever keeps you at your bestLearning & Development allowance to sharpen your craftPension scheme from day oneTeam culture activities such as weekly in-office lunches, workout wednesdays and moreWe’re early, ambitious, and moving fast. If you want ownership, impact, and a front-row seat to building a category-defining company, we’d love to hear from ... (truncated, view full listing at source)