Sr. Commercial Demand Generation Manager

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a> to see how we empower creators to own their own destiny.</em></p></div><p>Are you passionate about driving new customer growth through the deployment of high-impact, integrated marketing campaigns?</p> <p> </p> <p>As the Senior Commercial Demand Generation Manager (Americas) at Klaviyo, you will lead the strategy, execution, and optimization of new customer acquisition campaigns for Klaviyo’s commercial segment across the Americas. This role sits at the center of Klaviyo’s commercial demand engine and serves as the drumbeat of the business, ensuring consistent, measurable campaign execution aligned to acquisition and pipeline goals.</p> <p>You will work closely with Brand, Campaigns, Sales, and Agency partners to identify what campaigns, assets, and motions are required to acquire new SMB merchants across the Americas, then own the end-to-end implementation across channels — including sales-supported and partner-referred acquisition programs.</p> <p>This is a highly visible role for a strategic, hands-on marketer who deeply understands acquisition funnels, pipeline mechanics, and how to translate campaign execution into sustained new customer growth for Klaviyo.</p> <p> </p> <p><strong>How you'll make a difference:</strong></p> <ul> <li>Own the <strong>planning, execution, and optimization of SMB new customer acquisition campaigns</strong> for Klaviyo across the Americas and across channels. </li> <li>Act as the <strong>campaign execution lead and operational drumbeat</strong>, ensuring acquisition programs are consistently launched, optimized, and aligned to new customer growth priorities</li> <li>Partner closely with <strong>Brand, Campaigns, Sales, and Agency teams</strong> to define the campaigns, assets, and channel mix required to acquire new Entrepreneur and SMB merchants across the Americas</li> <li>Translate new customer and pipeline goals into clear acquisition-focused campaign strategies and execution plans</li> <li>Manage end-to-end campaign implementation across channels, including lifecycle, outbound, sales-supported, and partner-referred acquisition motions</li> <li>Coordinate timelines, deliverables, and dependencies across internal teams and external partners to ensure on-time, high-quality execution</li> <li>Own acquisition pipeline performance with a close focus on <strong>MQLs, SQLs, and Partner Referred Leads</strong> across the Americas</li> <li>Monitor and manage pipeline health, conversion, and velocity to ensure campaigns are driving qualified new customer demand</li> <li>Analyze campaign performance across the funnel, identify optimization opportunities, and apply insights to improve acquisition efficiency and pipeline contribution</li> <li>Maintain clear visibility into campaign impact and acquisition performance, reporting insights and recommendations to key stakeholders</li> <li>Serve as a connective force across Marketing, Sales, and Partnerships to ensure tight alignment around Americas-focused acquisition goals</li> <li>Perform other related duties as assigned</li> </ul> <p> </p> <p><strong>Who you are:</strong>< ... (truncated, view full listing at source)