Sr. Product Marketing Manager - Growth (PLG)

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny. We’re looking for a strategic and execution-minded Growth Sr. Product Marketing Manager to join our Product Marketing team and help accelerate Klaviyo’s product-led growth motion. In this role, you’ll focus on self-serve growth across the PLG funnel, with an emphasis on free-to-paid conversion, cross-sell, and funnel optimization. You’ll partner closely with Product, Lifecycle Marketing, Web, and Data teams to design and execute growth initiatives that help customers discover value faster and expand their use of Klaviyo. This role is ideal for a PMM who loves the intersection of customer insight, messaging, and experimentation, and who’s motivated by measurable business impact. If you thrive in a fast-paced environment, enjoy turning insights into action, and want to shape how product-led growth works in practice, this role is for you. How You’ll Make a Difference: Defining growth opportunities across the PLG funnel, from activation through conversion and expansion Partnering with Product teams to shape and execute growth initiatives and experiments Developing hypotheses, success metrics, and messaging to support free-to-paid conversion Optimizing key user journeys, including post-sign-up onboarding, in-product education, and upgrade moments Crafting growth-focused positioning and messaging tailored to user intent and lifecycle stage Supporting cross-sell initiatives by defining value narratives and in-product education across the product portfolio Partnering with Lifecycle Marketing and Web teams to align in-product, lifecycle, and website experiences Translating learnings from experiments into repeatable growth plays and best practices Who You Are: 5+ years of experience in Product Marketing, Growth Marketing, or related roles, working on product-led or self-serve SaaS products Strong understanding of growth funnels, experimentation, and conversion optimization Have a strong bias toward action — you move quickly from insight to execution and learn through iteration Comfortable operating in ambiguity and making progress with imperfect information Oriented toward outcomes and impact, not just plans or process Data-informed and curious, using insights to prioritize, test, and refine ideas Collaborative and effective at influencing cross-functional partners to move work forward Thrive in a fast-paced, dynamic environment and enjoy building and iterating quickly We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025. Please see the independent bias audit report covering our use of Covey here Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. In addition ... (truncated, view full listing at source)