Web Growth Lead

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a> to see how we empower creators to own their own destiny.</em></p></div><p>Klaviyo is seeking a Web Growth Manager to drive measurable growth across all Klaviyo.com surfaces. In this role, you will lead our tactical conversion rate optimization strategy, improve top-of-funnel performance, and develop an experimentation-driven roadmap that accelerates new customer acquisition. You will partner cross-functionally with Web Strategy, Creative, PMM, SEO, International, Analytics, and Marketing Ops to deliver a world-class, high-performing website experience.</p> <p>This role is both strategic and hands-on: you will define hypotheses, lead experimentation, implement AI-powered personalization features, and partner closely with engineers, designers, and marketers to bring scalable growth initiatives to life.</p> <p> </p> <p><strong>How You Will Make a Difference: </strong></p> <ul> <li><strong>Build and scale our Qualified growth strategy:</strong> You’ll own the Qualified program’s strategic direction and roadmap, developing it into a reliable and efficient conversion engine that drives top-of-funnel impact.</li> <li><strong>Own the UX and experimentation roadmap for foundational web journeys:</strong> You will lead testing and optimization for core experiences—Sign-Up, Demo, Product Pages, Pricing—ensuring they are intuitive, performant, and conversion-focused.</li> <li><strong>Optimize user journeys across key acquisition channels:</strong> You will improve how users from paid, organic search, referral, and other channels move through the site, identifying friction points and designing experiments to drive lift.</li> <li><strong>Lead cross-functional CRO initiatives:</strong> Partnering with the broader Web team, you’ll manage a comprehensive, always-on CRO roadmap that aligns insights, experimentation, and strategic priorities across teams.</li> <li><strong>Serve as the technical owner for Optimizely and testing operations:</strong> You’ll guide test setup, QA, launch, analysis, and platform governance, ensuring experimentation velocity and accuracy.</li> <li><strong>Translate data into meaningful action:</strong> By synthesizing funnel data, behavioral analytics, and experimentation insights, you will drive strategic decisions and identify the highest-impact opportunities for growth.</li> <li><strong>Foster alignment across teams:</strong> You’ll collaborate with PMM, Creative, Amplify, SEO, International, Marketing Analytics, and Marketing Ops to ensure a cohesive and optimized experience across all Klaviyo.com surfaces.</li> </ul> <p> </p> <p><strong>Who You Are:</strong></p> <ul> <li>8+ years of product management experience, including 3+ years in growth or web product.</li> <li>Proven success driving measurable top-of-funnel growth conversion optimization for B2B SaaS or e-Commerce companies via personalization experimentation. </li> <li>Hands-on experience implementing AI-powered features in digital products.</li> <li>Strong background in web analytics, experimentation, and funnel analysis.</li> <li>Proficiency with analytics tools (Google An ... (truncated, view full listing at source)