Manager, Kids & Family Series Marketing (UCAN)

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next. The Opportunity Marketing’s purpose at Netflix is to entertain by creating affinity, engagement, and loyalty to our brand, titles, and talent. Within that, Kids & Family is a unique opportunity and challenge: we are building meaningful, trust-based relationships with young audiences and the parents, caregivers, and families who choose Netflix—balancing kid-first joy with parent-led decision-making, safety, and value. We are looking for a Marketing Manager, Kids & Family Series to join the UCAN Title Marketing Genre & Family team. In this role, you will be a key strategic leader across our Preschool, Kids, and Family series slates, responsible for developing and launching campaigns for a dynamic range of animated, unscripted, and eventized co-viewing titles. You will help shape how our stories show up in culture and how families discover and fall in love with them. The Role The Netflix Series Marketing team seeks a Title Marketing Manager who is an expert and visionary in the preschool and kids space. This manager will not only lead the day-to-day development and execution of 360 marketing campaigns but also serve as a subject matter expert across emerging generations (Alpha and GenZ). The ideal candidate is highly collaborative with a background across pre-school/kids marketing (deep knowledge in 360 tactics to reach these audiences - strategies across YouTube, Influencers, Partnerships, etc.), a strategic mindset, and a strong creative point-of-view. Core Responsibilities Lead end-to-end Kids & Family Series campaigns – from strategy and consumer insight development through creative execution, production, launch, and post-launch optimization as titles evolve into always-on brands. This role requires fluency across distinct age segments—Preschool, Kids, Tweens, and Family Co-Viewing—understanding how strategy, creative tone, platform mix, and success metrics differ across each.  Candidates should be comfortable tailoring campaigns differently for parent-driven discovery (Preschool), kid-driven fandom (Kids), and shared household viewing moments (Family). Act as a key point of contact for cross-functional partners (content, consumer products, regional marketing, publicity, communications, creative marketing production, product, editorial, and others) to ensure alignment on strategy, positioning, and goals. Partner deeply with Consumer Products to help shape franchises—identifying characters, worlds, and narratives that can live beyond the screen and reinforce trust, longevity, and repeat engagement with families. Project manage cross-functional campaign initiatives, including leading, organizing, and mobilizing internal task forces and brainstorming sessions, as well as external filmmaker/talent kickoffs and presentations. Write clear, inspiring creative briefs that translate strategy and insights into actionable direction for internal and external creative partners. Provide high-level filmmaker and talent management and support across the slate, building trust and alignment around campaign strategy and creative. Communicate and advocate for campaign strategy and creative in lively discussions with filmmakers, talent, and colleagues across the company. Partner with product and engineering to integrate campaigns into the Netflix member experience, exploring how product surfaces can support discovery, engagement, and fandom. Demonstrate strong verbal, written, and presentation skills, leading meetings and managing workflows with a wide range of internal and external stakeholders. Who You Are Passionate You have a deep passion for Kids, Family, ... (truncated, view full listing at source)